By The Way
by: Jill Stravolemos, VP Advertising & Marketing Prairie Mountain Media
Publishing an obituary in the local news provides more than someone’s death notice. It is an important way to honor a life. The Daily Camera continues to be an essential local source for obituaries. We appreciate your trust in us to serve grieving families as a highly...read more
If you have a home for sale, our Open House Quick Guide can help boost the traffic to your open house with a photo, the home location, the date and time of the open house, seller contact information, and a link to your website. Buyers can browse your listing by list...read more
When it comes to capturing consumers’ attention, online video really performs. Its sight, sound and movement create a powerful, emotional engagement with your brand. In fact, 85 percent of the U.S. internet audience watch online videos, and half subscribe to paid...read more
Enjoy a bit of local, live theater with VIVA Theater’s production of “Westward the Women,” the story of determined women who cross the dangerous prairies of mid-nineteenth century America on a quest for matrimony. Recruited in Chicago to become mail-order brides for...read more
Here’s a great gift idea for your friends and family members who like to lace up the running shoes and get out for a run. “40 Years Bold: Oh Yes You Can!” celebrates 40 years of the legendary Bolder Boulder in a captivating book that covers the founders, the memories,...read more
The first snow is behind us—and plenty of it lies ahead, so be sure to keep your snow shovels at the ready. That means we can now announce the winners of the First Snow contest. We drew from all the entries with the correct date. Our winning citizen weatherpersons’...read more
Colorado Gives Day 2018, Tuesday, Dec. 4, is a day designated each year to encourage citizens in our state to donate to local, non-profit organizations of their choice. We are in the final—and busiest—giving season of the year. Many of our readers are still...read more
Every year at this time, our community comes together to help ensure that all can have enough healthy food to feed their families. It’s such a fundamental need—and you can help. Community Food Share is the year-round food bank for Boulder and Broomfield counties....read more
The “I Have A Dream” Foundation of Boulder County is gearing up for “Holiday Dreams,” its annual holiday gift program. And they could use your help. IHAD is looking for local individuals and businesses to help share the holiday spirit by providing gifts for Dreamer...read more
One-third of all charitable online donations are made in December. Perhaps more remarkable: 22 percent of gifts are made in the last two days of the year. Colorado Gives Day, on Tuesday, Dec. 4 is an important date for many nonprofit groups. This season, the Daily...read more
About By the Way
Has the newspaper industry changed? Absolutely. Change is what we do. Change is in our blood. We’ve been changing with this community for decades. And we’ll continue to change and adapt based on the needs of our consumers and advertisers. Let’s put down the shovels.
We are the market leader, reaching eight-of-10 local consumers every week. Can you name another single source with that audience? No. Do we deliver results for advertisers? Yes. Always have, always will.
The Camera has been serving this community and delivering results for advertisers for 125+ years. We have a lot of positive news to share about our business. More folks are consuming our news and advertising than ever. So while some in the newspaper industry are writing their eulogies, we’re building a solid foundation for our next 125+ years.
Starting today, you’ll find good news from me about our business: Local research about consumer purchasing intentions, shopping patterns and media consumption, information about upcoming advertising opportunities, client recognition and professional education and events.
By The Way will run in the Camera inside Monday’s Business Plus and on the Business Page Tuesday through Friday, as well as online at prairiemountainmedia.com/bytheway.
I hope you’ll look for it; I promise to make it a quick read. And please don’t hesitate to drop me a note if you’d like to talk about opportunities for building your business, your market share and your bottom line.We’re in this for the long haul, we have a lot to offer and I’d love to hear from you.
— Jill Stravolemos