By The Way
by: Jill Stravolemos, VP Advertising & Marketing Prairie Mountain Media
Has your family made some history in Colorado?We are embarking on a project to tell the historical stories of the Boulder, Longmont and Loveland communities. There are fascinating stories to tell. And there are some great historical picture out there, too. We’re...read more
How many songs can you think of that are about summer? It’s true: summer seems to have its own special soundtrack (and a very busy concert scene). Our Summer Music Guide is packed with arena filling concerts, intimate shows, family-friendly performances,...read more
The BolderBoulder is just 37 days away. Are you ready? This is “the biggest and best Memorial Day celebration on earth,” after all. The 40th anniversary of this amazing event is big news, and now you can own an incredible book that tells the whole story. From the...read more
As we near the end of our weeklong focus on journalism, I want to express our thanks to all the loyal readers and advertising partners who make this daily newspaper possible. We couldn’t celebrate Colorado Journalism Week without you. I’ve written about the importance...read more
How does it feel when somebody lies to you? You feel betrayed. And you wonder: what are they hiding? During Colorado Journalism Week, we are proud to celebrate what the Ethical Journalism Network calls the five core values of the work we do: accuracy, independence,...read more
Colorado Journalism Week presents an opportunity to consider how local journalism serves our community. It provides a place for dialogue, of sharing news and information. It promotes the free exchange of opinions, and a public space for the conversations around the...read more
As I wrote yesterday, this week is Colorado Journalism Week. We are proud to be a part of this event, in partnership with the Colorado Press Association, Colorado Broadcasters Association and the Open Media Foundation. It’s a time to celebrate and honor the hard work...read more
This week is Colorado Journalism Week. It’s more than just a feel good celebration, and we will be devoting this space all week to discuss some very important issues. Journalism—national and local—is under pressure today. There are business pressures, of course. But...read more
The BolderBoulder is one of running’s most unique events. Now it’s a special book, too. 40 Years Bold: Oh Yes You Can! is a one-of-a-kind book that covers the founders, the memories, the record-breaking finishes, the posters, the t-shirts, the celebrities, the...read more
The Daily Camera works with more than 100 local nonprofit groups to help them promote their worthy missions. All told, we are able to provide these groups with more than $2 million worth of support each year. We do this because we value the work they do to improve the...read more
About By the Way
Has the newspaper industry changed? Absolutely. Change is what we do. Change is in our blood. We’ve been changing with this community for decades. And we’ll continue to change and adapt based on the needs of our consumers and advertisers. Let’s put down the shovels.
We are the market leader, reaching eight-of-10 local consumers every week. Can you name another single source with that audience? No. Do we deliver results for advertisers? Yes. Always have, always will.
The Camera has been serving this community and delivering results for advertisers for 125+ years. We have a lot of positive news to share about our business. More folks are consuming our news and advertising than ever. So while some in the newspaper industry are writing their eulogies, we’re building a solid foundation for our next 125+ years.
Starting today, you’ll find good news from me about our business: Local research about consumer purchasing intentions, shopping patterns and media consumption, information about upcoming advertising opportunities, client recognition and professional education and events.
By The Way will run in the Camera inside Monday’s Business Plus and on the Business Page Tuesday through Friday, as well as online at prairiemountainmedia.com/bytheway.
I hope you’ll look for it; I promise to make it a quick read. And please don’t hesitate to drop me a note if you’d like to talk about opportunities for building your business, your market share and your bottom line.We’re in this for the long haul, we have a lot to offer and I’d love to hear from you.
— Jill Stravolemos