By The Way
by: Jill Stravolemos, VP Advertising & Marketing Prairie Mountain Media
History was made last Saturday. The No. 9 Colorado Buffaloes earned their first Pac-12 Conference South Division championship in their win over the Utah Utes. The victory also cemented a bid for a Bowl Game appearance. The Rise just took it to a new level. You don’t...read more
History was made Saturday. The No. 9 Colorado Buffaloes earned their first Pac-12 Conference South Division championship in their win over the Utah Utes. The victory also cemented a bid for a Bowl Game appearance. The Rise just took it to a new level. You don’t want...read more
The Camera is a proud partner with more than 100 local nonprofit organizations, providing them with over $2 million of support each year. Each of these organizations help make our community a better place, and we love to recognize their successes! I recently heard...read more
Small Business Saturday encourages consumers to support small, local businesses. Small is big: the official Facebook page has well over 3 million fans. Boulder small business owners can take charge of the day (Saturday, Nov. 26) by inviting our readers to visit your...read more
Email marketing is still one of the top ways for companies to connect with consumers. It’s hard to beat email’s return on your investment and its power to target your most-likely-to-purchase customer. The Camera is now offering group emails designed especially for...read more
Thanksgiving is just three days away. I would like to ask for your help in spreading some of the thanks around this year. Community Food Share is in the last two days of its annual Let’s Bag Hunger food drive. Unfortunately, the food collected so far has fallen...read more
Colorado Gives Day, Tuesday, Dec. 6, is a day designated each year to encourage citizens in our state to donate to the local, non-profit organizations of their choice. If you are involved with nonprofit fundraising, you know that we are in the final – and busiest –...read more
Open enrollment for more than 100 local schools is right around the corner, and parents are looking for credible resources to help them make the right decisions. Our Boulder Valley and St. Vrain Valley School Choice Guides are the only guides with Boulder County...read more
It’s time to put your local business or non-profit organization in the spotlight! The Longmont Times-Call’s Spotlight on Local Business and Non-Profits magazine is your opportunity to reach local readers with your own story. Your full-page marketing investment...read more
Where do you go to find out about local real estate? At Home Colorado, the Camera’s weekly real estate section, is an excellent place to start. You’ll find engaging content about homes – from buying and selling – to improvement, landscaping and design. Now local...read more
About By the Way
Has the newspaper industry changed? Absolutely. Change is what we do. Change is in our blood. We’ve been changing with this community for decades. And we’ll continue to change and adapt based on the needs of our consumers and advertisers. Let’s put down the shovels.
We are the market leader, reaching eight-of-10 local consumers every week. Can you name another single source with that audience? No. Do we deliver results for advertisers? Yes. Always have, always will.
The Camera has been serving this community and delivering results for advertisers for 125+ years. We have a lot of positive news to share about our business. More folks are consuming our news and advertising than ever. So while some in the newspaper industry are writing their eulogies, we’re building a solid foundation for our next 125+ years.
Starting today, you’ll find good news from me about our business: Local research about consumer purchasing intentions, shopping patterns and media consumption, information about upcoming advertising opportunities, client recognition and professional education and events.
By The Way will run in the Camera inside Monday’s Business Plus and on the Business Page Tuesday through Friday, as well as online at prairiemountainmedia.com/bytheway.
I hope you’ll look for it; I promise to make it a quick read. And please don’t hesitate to drop me a note if you’d like to talk about opportunities for building your business, your market share and your bottom line.We’re in this for the long haul, we have a lot to offer and I’d love to hear from you.
— Jill Stravolemos