By The Way
by: Jill Stravolemos, VP Advertising & Marketing Prairie Mountain Media
Hello, website owners. This message is for you. In July, Google will be releasing a new browser (Chrome 68) which will alert site visitors if they are on a website that is not protected with Secure-Socket Layer/Transport Layer Security (SSL/TLS). Visitors will see a...read more
In advertising, it’s a best practice to “lead with the benefits.” We can talk about the features of a product or service, but in the end, customers want to know how it makes their life better. The same goes when we talk about our own advertising services. We’ll tell...read more
I want to remind you about a free event we are planning for Daily Camera and Times-Call advertisers and local businesses. You are invited to join us for Partners Connect, a co-hosted event with Google, focused on how digital marketing can help your enterprise thrive...read more
Fourth of July fireworks shows are one of the most popular events of the summer season. The National Retail Federation’s survey in 2017 showed that consumers were expected to spend more than $7 billion on the annual blowout, shopping for picnic and cookout supplies...read more
Type the words “Facebook advertising” in your search engine and you’ll be bombarded with articles on how easy it is to do it yourself. But if you’re marketing your business online, you should partner with a local expert who’s passionate about your business. According...read more
Here we are, enjoying lemonade in the shade, and it’s time to start thinking about school already, because Boulder Valley, St. Vrain and Adams 12 Five Star classes start Aug. 15. The Camera’s Back To School Guide is a valuable resource for parents who are comparing...read more
Rural life in Boulder County is in the spotlight at the 2018 Boulder County Fair, Sun., July 29 to Mon., Aug. 13 at the Boulder County Fairgrounds. Exciting events and exhibits are scheduled every day. The fair is a traditional favorite for families, who come for the...read more
Business owners, you know that Facebook gives you a targeted way to promote your brand. But you can’t ensure that your followers are always going to see your posts. Our team of social media experts can help you reach your most-likely-to-purchase customers with...read more
Where do you get your local information? The Boulder Community Livability Report offers a few insights. When City of Boulder residents were asked which sources they turned to most often for information about the city, the Daily Camera was at the top of the list, with...read more
Most people go their whole life without their life story being recorded. So when someone passes, an obituary can serve as a lasting tribute and recounting of a special life. Publishing an obituary in the local news provides more than someone’s death notice. It is an...read more
About By the Way
Has the newspaper industry changed? Absolutely. Change is what we do. Change is in our blood. We’ve been changing with this community for decades. And we’ll continue to change and adapt based on the needs of our consumers and advertisers. Let’s put down the shovels.
We are the market leader, reaching eight-of-10 local consumers every week. Can you name another single source with that audience? No. Do we deliver results for advertisers? Yes. Always have, always will.
The Camera has been serving this community and delivering results for advertisers for 125+ years. We have a lot of positive news to share about our business. More folks are consuming our news and advertising than ever. So while some in the newspaper industry are writing their eulogies, we’re building a solid foundation for our next 125+ years.
Starting today, you’ll find good news from me about our business: Local research about consumer purchasing intentions, shopping patterns and media consumption, information about upcoming advertising opportunities, client recognition and professional education and events.
By The Way will run in the Camera inside Monday’s Business Plus and on the Business Page Tuesday through Friday, as well as online at prairiemountainmedia.com/bytheway.
I hope you’ll look for it; I promise to make it a quick read. And please don’t hesitate to drop me a note if you’d like to talk about opportunities for building your business, your market share and your bottom line.We’re in this for the long haul, we have a lot to offer and I’d love to hear from you.
— Jill Stravolemos