By The Way
by: Jill Stravolemos, VP Advertising & Marketing Prairie Mountain Media
Publishing an obituary in the local news provides more than someone’s death notice. It is an important way to honor a life. The Daily Camera continues to be an essential local source for obituaries. We appreciate your trust in us to serve grieving families as a highly...read more
The fifth annual Boulder County Senior Living Tour takes place on Saturday, Oct. 6, from 10 a.m. to 3 p.m. Fourteen retirement communities are putting out their welcome mat for you! They will open their doors for tours and a special visit (complete with refreshments...read more
More than five percent of Boulder County residents are military veterans. These are the men and women – our neighbors, coworkers and friends – who have personally sacrificed to serve in our country’s military. On Sunday, Nov. 4, the Daily Camera will publish themed...read more
It’s football season again! If you are an advertiser who wants to reach sports fans with a special offer, we can help. Game Day Impact Notes are the perfect opportunity to promote your best deals to our football loving readers. Imagine your ad planted right on the...read more
How did your team fare on Sunday? Now you can put your sports savvy to the test and win weekly prizes playing the Pro Football Challenge, which is sponsored again this season by our friends at Superior Liquor in Superior. It’s free and easy to play. Just go to...read more
The 2018 midterm elections are just weeks away. The voting public’s interest is reaching an all-time high. Our readers are active, engaged citizens. They contribute to our community. They are thinkers and doers who have a strong interest in our government on a local,...read more
The Daily Camera is a certified Google AdWords Premier SMB Partner. We understand the ins and outs of digital advertising. We offer this expertise to small business owners, who are always looking for the best way to stretch their advertising budget. We can show you...read more
Business owners, you know that Facebook gives you a targeted way to promote your brand. But you can’t always be sure that your followers are going to see your posts. Our team of social media experts can help you reach your most-likely-to-purchase customers with...read more
After a masterful start to the season against CSU, it’s time for the CU Buffs football team to take on the Nebraska Cornhuskers. If you are a Buffs football fan, you don’t want to miss the coverage we have lined up this season. And if you’re an advertiser, you don’t...read more
A quarter of the adult population is age 50 or over. This group is affluent, vast and growing, accounting for half of all consumer expenditures. As you can imagine, marketers are taking notice. Here’s a great way to reach these active and affluent adults. The Camera’s...read more
About By the Way
Has the newspaper industry changed? Absolutely. Change is what we do. Change is in our blood. We’ve been changing with this community for decades. And we’ll continue to change and adapt based on the needs of our consumers and advertisers. Let’s put down the shovels.
We are the market leader, reaching eight-of-10 local consumers every week. Can you name another single source with that audience? No. Do we deliver results for advertisers? Yes. Always have, always will.
The Camera has been serving this community and delivering results for advertisers for 125+ years. We have a lot of positive news to share about our business. More folks are consuming our news and advertising than ever. So while some in the newspaper industry are writing their eulogies, we’re building a solid foundation for our next 125+ years.
Starting today, you’ll find good news from me about our business: Local research about consumer purchasing intentions, shopping patterns and media consumption, information about upcoming advertising opportunities, client recognition and professional education and events.
By The Way will run in the Camera inside Monday’s Business Plus and on the Business Page Tuesday through Friday, as well as online at prairiemountainmedia.com/bytheway.
I hope you’ll look for it; I promise to make it a quick read. And please don’t hesitate to drop me a note if you’d like to talk about opportunities for building your business, your market share and your bottom line.We’re in this for the long haul, we have a lot to offer and I’d love to hear from you.
— Jill Stravolemos