By The Way
by: Jill Stravolemos, VP Advertising & Marketing Prairie Mountain Media
Do you hire employees for your business, or work in corporate recruitment? Your next hires are likely to use job board networks that cater to their professions, interests—even methods of receiving information, such as Twitter. We have an effective way to help ensure...read more
Do you work in the home improvement, design, construction, plumbing, electricity, landscaping or real estate industry? If you do, you belong in At Home Colorado. Local home buyers and sellers turn to At Home Colorado for reader-worthy articles on new home communities,...read more
Here’s a great gift idea for the history buff on your list. Get them a copy of “Greater Boulder Memories: The Early Years,” the highly informative and entertaining photo book that shows how pioneer families in Boulder County lived “back in the day.” This fascinating...read more
Your Daily Camera home delivery subscription includes a free digital replica e-edition with guaranteed access by 5:30 a.m. every day. With the Replica Edition, every page of the Daily Camera on your computer, iPad or phone looks exactly as it does published in print....read more
Automobiles are more advanced than ever. And the driving public are very interested in new models. That’s good news for auto dealers, but they can’t just set their sales on cruise control. It’s still a competitive market, and a strong advertising strategy is the best...read more
Need some gift giving ideas? Here’s a way to find dozens of great gifts from more than 100 local Colorado vendors—all in one place. It’s the Boulder County Farmers Markets Winter Market, presented this weekend at the Boulder County Fairgrounds. Admission is free, and...read more
The Friday Magazine and Colorado Daily Holiday Lights editions is a very effective way for retailers to connect with shoppers and capture their share of the holiday sales bonanza. Holiday Lights showcases the best holiday lights displays in our area and readers save...read more
Smart consumers use coupons. In fact, 96 percent of reporting consumers have used a coupon in the past three months. Forty-one percent of coupon users come from households with $70,000-plus incomes. Our Greenlight coupon books are a smart and affordable way for...read more
There’s a Clark Griswold in each of us. Whether we want to plug in the biggest and the best display, or just stand on the sidewalk and admire, just about everyone likes a spectacular holiday lights display. Our features department is working right now to compile its...read more
Business owners, have you discovered co-op advertising? It’s a win-win way to make your advertising dollars go farther. It happens when product manufacturers add some of their dollars to yours, to boost the impact of your investment. You’ll find co-op advertising just...read more
About By the Way
Has the newspaper industry changed? Absolutely. Change is what we do. Change is in our blood. We’ve been changing with this community for decades. And we’ll continue to change and adapt based on the needs of our consumers and advertisers. Let’s put down the shovels.
We are the market leader, reaching eight-of-10 local consumers every week. Can you name another single source with that audience? No. Do we deliver results for advertisers? Yes. Always have, always will.
The Camera has been serving this community and delivering results for advertisers for 125+ years. We have a lot of positive news to share about our business. More folks are consuming our news and advertising than ever. So while some in the newspaper industry are writing their eulogies, we’re building a solid foundation for our next 125+ years.
Starting today, you’ll find good news from me about our business: Local research about consumer purchasing intentions, shopping patterns and media consumption, information about upcoming advertising opportunities, client recognition and professional education and events.
By The Way will run in the Camera inside Monday’s Business Plus and on the Business Page Tuesday through Friday, as well as online at prairiemountainmedia.com/bytheway.
I hope you’ll look for it; I promise to make it a quick read. And please don’t hesitate to drop me a note if you’d like to talk about opportunities for building your business, your market share and your bottom line.We’re in this for the long haul, we have a lot to offer and I’d love to hear from you.
— Jill Stravolemos