By The Way
by: Jill Stravolemos, VP Advertising & Marketing Prairie Mountain Media
I’ve said it before, and I’m saying it now: I am so proud of our skilled advertising consultants. They know how to put digital marketing, direct mail, email and social media, and print advertising to work for our advertisers, with winning results. And they understand...read more
Many businesses use Facebook to promote their brand. But they can’t always ensure that their followers are seeing their posts. Our team of social media experts can help you reach your most-likely-to-purchase customers with Facebook post promotions. These boosts will...read more
The Daily Camera works with more than 100 local nonprofit groups to help them promote their worthy missions. All told, we are able to provide these groups with more than $2 million worth of support each year. We do this because we value the work they do to improve the...read more
Nearly 30,000 CU-Boulder students will be returning from winter break on Jan. 15. If your business or service caters to students, this is good news. It’s also a great time to remind them of what you offer. And we have an excellent way to do it. The Colorado Daily’s...read more
Holiday services are a tradition of the season for many Boulder County families. For places of worship, it’s often a time of outreach to the community. It’s also a time to greet new visitors and share fellowship with regular members of the congregation. These are also...read more
Your hometown newspaper is one of the most effective places to promote your local business. No surprise there. But it’s always great to have this confirmed when we hear from our advertiser partners on the excellent results. Stacey Courtney, co-owner of Othermama’s...read more
More than 90 percent of retail sales happen in stores, but a large portion of consumers begin their research for products and business locations on their mobile devices. As a Facebook advertising partner, the Camera now offers a new type of ad that connects online...read more
When The Village Merchants Group needed to produce their 2017 coupon book and get it in the hands of their loyal customers, they again put their trust in the Camera’s marketing and production teams to get the 48-page book produced, printed and mailed. The merchants...read more
Today is Colorado Gives Day, a day designated each year to encourage citizens in our state to donate to the local, non-profit organizations of their choice. There are many worthy groups in our community who work each day to make our lives better. Today is an...read more
Our digital marketing partner Adtaxi is proud to have earned Facebook’s Small Business Solutions Partner Badge. This is a distinction earned only by meeting Facebook’s highest standard for capability and performance, and showing a solid track record of success. Adtaxi...read more
About By the Way
Has the newspaper industry changed? Absolutely. Change is what we do. Change is in our blood. We’ve been changing with this community for decades. And we’ll continue to change and adapt based on the needs of our consumers and advertisers. Let’s put down the shovels.
We are the market leader, reaching eight-of-10 local consumers every week. Can you name another single source with that audience? No. Do we deliver results for advertisers? Yes. Always have, always will.
The Camera has been serving this community and delivering results for advertisers for 125+ years. We have a lot of positive news to share about our business. More folks are consuming our news and advertising than ever. So while some in the newspaper industry are writing their eulogies, we’re building a solid foundation for our next 125+ years.
Starting today, you’ll find good news from me about our business: Local research about consumer purchasing intentions, shopping patterns and media consumption, information about upcoming advertising opportunities, client recognition and professional education and events.
By The Way will run in the Camera inside Monday’s Business Plus and on the Business Page Tuesday through Friday, as well as online at prairiemountainmedia.com/bytheway.
I hope you’ll look for it; I promise to make it a quick read. And please don’t hesitate to drop me a note if you’d like to talk about opportunities for building your business, your market share and your bottom line.We’re in this for the long haul, we have a lot to offer and I’d love to hear from you.
— Jill Stravolemos