By The Way
by: Jill Stravolemos, VP Advertising & Marketing Prairie Mountain Media
Most business owners know that they need to have a presence on social media. But it takes more than putting up a few posts every week to get the full potential of return on your efforts. Of course, Facebook is still the leading social platform for increasing brand...read more
The readers have spoken. The ballots have been tallied and the winners decided. We will be announcing the winners in the 2017 Boulder County Gold guide on Sunday, Sept. 24 in the Daily Camera and online at DailyCamera.com. Our annual edition highlights the winners and...read more
I want to remind local retailers of our free Google Workshop tomorrow that is designed to help you connect your business with your core customers. We’ll be sharing ideas to help them find you online when and where they spend their time. The best results come from...read more
It’s time for Friday night lights and Boulder and St. Vrain Valley prep football! Our sports team is ready to deliver all the reporting, team profiles, photos and athletes of the week that put you right into the game. Our annual Prep Football Preview highlights the...read more
Do you consider yourself the friendly type? Could you use a short-time gig? The Colorado Daily is seeking high energy, self-motivated college brand ambassadors to work at CU Boulder’s Welcome Back Expo. You’ll work Friday, Aug. 25 and then again Monday, Aug. 28...read more
The NFL season is about to kick off, and we have a powerful way to reach avid football fans with your special advertising offer. Game Day Impact Notes are the perfect opportunity to promote your special deals to our football loving readers. Imagine your ad planted...read more
CU Football fans are counting the days (22 of them) until the Buffs face Colorado State’s Rams on Friday, Sept. 1. It’s a longtime traditional rivalry that always brings out crowds of loyal fans. The 2016 season was a fan’s fantasy come true. The CU Buffaloes claimed...read more
Does your business advertise to college students? We offer many ways to reach this special group of customers. There are nearly 30,000 students in town, who command $240 million in annual discretionary spending. They are avid consumers of entertainment, restaurant...read more
Nonprofits are always challenged with building awareness about their organization. Promoting fundraising events and public awareness gets a boost when they take advantage of the Daily Camera’s special rates to nonprofit groups. The Camera helps groups share their...read more
Do you use Facebook to promote your business and your brand? Are you confident that people are seeing your message? Our team of social media experts can help you reach the right slice of the 1.09 billion users who are active daily on Facebook. Post promotions grow the...read more
About By the Way
Has the newspaper industry changed? Absolutely. Change is what we do. Change is in our blood. We’ve been changing with this community for decades. And we’ll continue to change and adapt based on the needs of our consumers and advertisers. Let’s put down the shovels.
We are the market leader, reaching eight-of-10 local consumers every week. Can you name another single source with that audience? No. Do we deliver results for advertisers? Yes. Always have, always will.
The Camera has been serving this community and delivering results for advertisers for 125+ years. We have a lot of positive news to share about our business. More folks are consuming our news and advertising than ever. So while some in the newspaper industry are writing their eulogies, we’re building a solid foundation for our next 125+ years.
Starting today, you’ll find good news from me about our business: Local research about consumer purchasing intentions, shopping patterns and media consumption, information about upcoming advertising opportunities, client recognition and professional education and events.
By The Way will run in the Camera inside Monday’s Business Plus and on the Business Page Tuesday through Friday, as well as online at prairiemountainmedia.com/bytheway.
I hope you’ll look for it; I promise to make it a quick read. And please don’t hesitate to drop me a note if you’d like to talk about opportunities for building your business, your market share and your bottom line.We’re in this for the long haul, we have a lot to offer and I’d love to hear from you.
— Jill Stravolemos