By The Way
by: Jill Stravolemos, VP Advertising & Marketing Prairie Mountain Media
Reserve your ad now in East Boulder County Gold edition
Our East Boulder County readers have voted on their favorite people and places in the East Boulder County Gold People’s Choice Awards. Now it’s time to share the winners with you. The East Boulder County Gold Winners Edition will publish Sunday, Oct. 25 in the Daily...
2020 Voter Guide reaches more than 77,000 readers
Voting season is here, and our citizens are focused on local and national elections. Our readers are active, engaged citizens. They contribute to our community. And they are thinkers and doers who have a strong interest in our government on a local, regional and...
You’re in winning company in the 2020 Winners Edition
Boulder County Gold is our market’s most prestigious and popular people’s choice award. Our readers have voted on their favorite Boulder County people and places. Now we are proud to present the winners who received the most votes. The highly-popular Boulder County...
Put the power of video to work for your brand
Using online videos on your website or social media creates a powerful, emotional engagement with your brand that grabs consumers’ attention. Marketers who use video have found that their revenue increases up to 49 percent faster than non-video users. You may already...
Make a winning first impression, from the GET-GO
Everyone loves a great customer experience. As a business owner, you work every day to deliver the best products and services, one customer at a time. Now, here’s an easy way to tell your business story to thousands of local consumers as the fall shopping season kicks...
Why local journalism matters more than ever
Concerned citizens have always turned to local news sources for fact-based information in times of change. And that’s a good thing, because informed citizens make our community stronger. Our subscribers are interested in local news and opinion and recognize the...
Is your website open for business? We can help.
Business owners, your website offers a safe alternative for customers who prefer a socially-distanced consumer experience. Don’t lose sales to an underperforming or outdated site. Our site developers will create an affordable website that is mobile friendly,...
Promote your virtual event on Page 2A
If you are promoting an event (virtual or socially-distanced), we have a way to put it front and center in readers’ awareness—in print and online. It’s the Camera’s Page 2A To Do List. Page 2A is the concise, daily list of What’s What (and the Whens and Wheres) in...
2020 Voter Guide reaches more than 77,000 readers
It’s voting season again, and citizens are focused on local and national elections. Our readers are active, engaged citizens. They contribute to our community. And they are thinkers and doers who have a strong interest in our government on a local, regional and...
Services Guide helps build consumer brand awareness
In marketing, top-of-mind awareness (TOMA) refers to a brand or specific product being first in a consumer’s mind when they think of a particular industry or category. Top-of-mind consumer awareness comes from steady repetition of your offer and brand value. The...
About By the Way
We are the market leader, reaching eight-of-10 local consumers every week. Can you name another single source with that audience? No. Do we deliver results for advertisers? Yes. Always have, always will.
The Camera has been serving this community and delivering results for advertisers for 125+ years. We have a lot of positive news to share about our business. More folks are consuming our news and advertising than ever. So while some in the newspaper industry are writing their eulogies, we’re building a solid foundation for our next 125+ years.
Starting today, you’ll find good news from me about our business: Local research about consumer purchasing intentions, shopping patterns and media consumption, information about upcoming advertising opportunities, client recognition and professional education and events.
By The Way will run in the Camera inside Monday’s Business Plus and on the Business Page Tuesday through Friday, as well as online at prairiemountainmedia.com/bytheway.
I hope you’ll look for it; I promise to make it a quick read. And please don’t hesitate to drop me a note if you’d like to talk about opportunities for building your business, your market share and your bottom line.We’re in this for the long haul, we have a lot to offer and I’d love to hear from you.
— Jill Stravolemos
jill@dailycamera.com