By The Way
by: Jill Stravolemos, VP Advertising & Marketing Prairie Mountain Media
We have special content for stay-at-home kids
I’d like to remind all the parents who need to keep their at-home kids entertained and busy right now about the Daily Camera’s content for youth. Engaging with informative, entertaining and safe content helps children become aware of the world around them. The Daily...
Look for Greenlight coupons in today’s Daily Camera
Be sure to look in today’s Daily Camera for this month’s Greenlight coupon book. These coupons offer a great way to save money when you shop. But right now you are also helping to support the local businesses who advertise in the book by using their coupons. And they...
Giving locally is one of the best ways to help right now
I’m always so impressed at how times of great need bring out the best in so many people. You may know of Sister Carmen, the family resource center that provides assistance to residents of east Boulder County who are in need. I just heard from Suzanne Crawford, Sister...
Thank you to the local journalists who bring us the news
Having a trusted source for local news is especially important in times of uncertainty—like right now. We need information on how to get through these challenges. We want news on health care, government and business responses, and how our neighbors are faring across...
Save on winter gear and give a boost to local COVID relief
I’ve been mentioning some of our long-time ad partners recently, and the part they play in supporting local journalism. Many of our favorite local businesses are facing a big challenge right now and there’s no better time than now to show our support for them. I just...
Critical Needs Fund supports BVSD students
Today I want to share a message from Allison Billings, executive director of Impact On Education Foundation for Boulder Valley Schools. “Dear friends, while we are collectively facing a time of unprecedented challenges, we could not be more proud to be part of such a...
ColoradoDealz.com: A timely opportunity for restaurants
We’re all trying to refigure our lives right now—and the best outcome in these times will come from working together in new, innovative ways. Many local businesses are in real jeopardy right now—and one of the hardest hit are our restaurants. In response, we’re...
New date announced for Aging at Altitude Expo, Guide
We’re all making adjustments right now to keep everyone safe and healthy, while still maintaining a basic quality of life. Rescheduling events is often required—and so we have moved our Aging at Altitude Expo to Saturday, June 20 at the Boulder JCC, 6007 Oreg Ave. in...
You can help BVSD students get through this challenge
We are all hearing from a wide range of organizations right now about their response to COVID-19. And we want to know how we can help. The Foundation for Boulder Valley School District (BVSD) and Impact on Education are stepping up to help support students and schools...
Help Community Foundation respond to COVID-19 crisis
As a community, we’re still assessing the magnitude of the threat we face from COVID-19. But waiting to respond is not an option. Community Foundation Boulder County has been a longtime leader in improving the lives of our most vulnerable populations. Now we can play...
About By the Way
We are the market leader, reaching eight-of-10 local consumers every week. Can you name another single source with that audience? No. Do we deliver results for advertisers? Yes. Always have, always will.
The Camera has been serving this community and delivering results for advertisers for 125+ years. We have a lot of positive news to share about our business. More folks are consuming our news and advertising than ever. So while some in the newspaper industry are writing their eulogies, we’re building a solid foundation for our next 125+ years.
Starting today, you’ll find good news from me about our business: Local research about consumer purchasing intentions, shopping patterns and media consumption, information about upcoming advertising opportunities, client recognition and professional education and events.
By The Way will run in the Camera inside Monday’s Business Plus and on the Business Page Tuesday through Friday, as well as online at prairiemountainmedia.com/bytheway.
I hope you’ll look for it; I promise to make it a quick read. And please don’t hesitate to drop me a note if you’d like to talk about opportunities for building your business, your market share and your bottom line.We’re in this for the long haul, we have a lot to offer and I’d love to hear from you.
— Jill Stravolemos
jill@dailycamera.com