By The Way
by: Jill Stravolemos, VP Advertising & Marketing Prairie Mountain Media
Reach 1000s of Buff football fans in our gridiron pages
In-person CU Buffs football is back—and so are the fans! We’re eagerly anticipating a regular season that goes the full 12 games. You can also look forward to great coverage from the Daily Camera, including the CU Football Preview on Sunday, Aug. 29, with an in-depth...
If you have the drive to reach local automobile fans…
If your business serves the automotive market (and people who just love to drive) you should see Drive, our monthly automotive publication. It explores everything and anything automotive for our readers who love to drive. They have expressed an interest in locally...
Nominations for Jim Swaeby Peace Award
Nominations are now being sought from the Boulder County community for the Jim Swaeby Peace Award, sponsored by the Boulder Rotary Club. The award commemorates the contribution of Boulder Rotarian Jim Swaeby, who gave his time, talent, humor and passion to build...
Glad you’re back in business. Need to do some hiring?
It has been a joy to see our community return to the lives we had to leave on hold for so long. If you are a business owner, perhaps it’s time to do some hiring. We have an effective way to help you find the most qualified workers available. No matter what position...
Got extra stuff? Here’s how to hold a great garage sale.
If you have accumulated more “stuff” than you need, a garage sale is the perfect way to cut the clutter. Sports equipment, kids clothes, books, toys—other people can use your treasures! Extending the life of household goods keeps items out of landfills and reduces our...
Broomfield Days section reaches 6-in-10 households
Broomfield Days is back! It is Broomfield’s signature event, drawing thousands to Midway Park. It’s a whole lot of fun for a whole lot of people, featuring a golf tournament, clown contest, car show, parade, live music, trade and craft fairs, food, entertainment...
Crayons to Calculators helps local students. You can, too.
Impact on Education is the foundation supporting all 31,000 students and 4,000 educators of the Boulder Valley School District. They help students to overcome the greatest obstacles to success by eliminating economic and learning barriers and offering opportunities...
Buffalo Belles is for women CU Athletics fans
Women CU Buffs athletics fans deserve an organization of their own—and it’s called the Buffalo Belles! The Buffalo Belles organization was formed in 1970 to increase the involvement of women in CU athletics. Today, the group is very active in promoting the rich...
Look for Greenlight coupons in today’s Daily Camera
Be sure to look for Greenlight, our monthly money-saving coupons, in today’s Daily Camera. Consumers love Greenlight for the savings. And advertisers know it’s an effective way to introduce products and services to new customers—and keep their existing customers...
Packed-house football is back! Reach 1000s of fans here.
In-person CU Buffs football is back—and so are the fans! We’re looking forward to a regular season that goes the full 12 games. Last season the Buffs were in contention for the Pac-12 South title, were nationally ranked, and played their first bowl game since 2007....
About By the Way
We are the market leader, reaching eight-of-10 local consumers every week. Can you name another single source with that audience? No. Do we deliver results for advertisers? Yes. Always have, always will.
The Camera has been serving this community and delivering results for advertisers for 125+ years. We have a lot of positive news to share about our business. More folks are consuming our news and advertising than ever. So while some in the newspaper industry are writing their eulogies, we’re building a solid foundation for our next 125+ years.
Starting today, you’ll find good news from me about our business: Local research about consumer purchasing intentions, shopping patterns and media consumption, information about upcoming advertising opportunities, client recognition and professional education and events.
By The Way will run in the Camera inside Monday’s Business Plus and on the Business Page Tuesday through Friday, as well as online at prairiemountainmedia.com/bytheway.
I hope you’ll look for it; I promise to make it a quick read. And please don’t hesitate to drop me a note if you’d like to talk about opportunities for building your business, your market share and your bottom line.We’re in this for the long haul, we have a lot to offer and I’d love to hear from you.
— Jill Stravolemos
jill@dailycamera.com