By The Way
by: Jill Stravolemos, VP Advertising & Marketing Prairie Mountain Media
Leverage the power of visual marketing on Instagram
Why just “tell” your customers about your business—when you can show them? It’s time to leverage the power of visual marketing. Instagram is a powerful and effective visual platform to present images that connect consumers to their favorite brands—like yours! If...
Auction for families with children facing critical illnesses
Art & Love Collide is presenting a unique art auction to help our local families with children who are facing a critical illness. Eight local and national artists have created unique, one-of-a-kind art pieces from vintage and current Louis Vuitton pieces that will...
A&E Spotlight is the best-read guide to events in NoCo
A&E Spotlight publishes weekly in the Greeley Tribune and Loveland Reporter-Herald. It’s the market’s best-read entertainment guide and a reader favorite, known for covering the people and personalities–artists, entertainers, restaurateurs, brewers,...
Parents: Raised In The Rockies School Choice
Parents of school-age children have important decisions to make regarding their choice of schools for their students. Open enrollment allows parents to select from more than 100 schools, and parents are looking for credible resources to help them make the right...
Read the guide to the Colorado Farm Show, Jan. 24–26
The Colorado Farm Show promotes and supports agriculture excellence throughout the state through education and unique agriculture-based experiences. The annual three-day event takes place January 24–26 at Island Grove Park in Greeley. It features almost 350 ag-related...
NoCo Home & Garden Show draws 5,000+ area consumers
Does your business serve home and garden enthusiasts? The Greeley Tribune Northern Colorado Home & Garden Show on March 3–5, 2023 will attract more than 5,000 consumers who are ready to invest in their homes, yards and gardens. The show has a 40-year...
Summer Camps edition and Expo are a resource for parents
Can you believe it’s time to start making summer camp plans already? It’s true. Local parents will be looking to our Raised in the Rockies Summer Camps edition—and the Raised in the Rockies Kids Expo & Camps Fair—for everything they need to make open enrollment...
Out Boulder County facilitates connection and advocacy
Out Boulder County’s community center, Pridehouse, opened its doors officially in 2004 and began offering programming to LGBTQ+ people in Boulder County. The organization works to facilitate connection, advocacy, education, research and programs to ensure LGBTQ+...
Where local consumers meet local businesses
Consumers count on local businesses to add diversity to their shopping experiences. The Camera’s Locally Owned feature is where local consumers meet local businesses. Ninety-three percent of reporting consumers believe it is important to support local businesses, and...
RSVP now for Longmont Magazine Home & Garden edition
Longmont Magazine IS Longmont’s magazine. It delivers impactful stories about the people and events that energize the community, and keeps readers ahead of the curve on what is going on in Longmont with hyper-local content, interactive features and timely...
About By the Way
We are the market leader, reaching eight-of-10 local consumers every week. Can you name another single source with that audience? No. Do we deliver results for advertisers? Yes. Always have, always will.
The Camera has been serving this community and delivering results for advertisers for 125+ years. We have a lot of positive news to share about our business. More folks are consuming our news and advertising than ever. So while some in the newspaper industry are writing their eulogies, we’re building a solid foundation for our next 125+ years.
Starting today, you’ll find good news from me about our business: Local research about consumer purchasing intentions, shopping patterns and media consumption, information about upcoming advertising opportunities, client recognition and professional education and events.
By The Way will run in the Camera inside Monday’s Business Plus and on the Business Page Tuesday through Friday, as well as online at prairiemountainmedia.com/bytheway.
I hope you’ll look for it; I promise to make it a quick read. And please don’t hesitate to drop me a note if you’d like to talk about opportunities for building your business, your market share and your bottom line.We’re in this for the long haul, we have a lot to offer and I’d love to hear from you.
— Jill Stravolemos
jill@dailycamera.com