By The Way
by: Jill Stravolemos, VP Advertising & Marketing Prairie Mountain Media
Business Spotlight connects consumers to your brand
Finding a way to connect emotionally with your audience is good business. Research shows that consumers who feel a connection to a brand spend two times as much money as those who don’t. Now you can share your brand’s story and generate awareness, engagement and...
Holiday emails are an effective way to reach 50k shoppers
Shoppers are paying extra attention right now to their email inboxes, looking for deals, ideas and information as they get ready for some serious holiday shopping. The Camera’s holiday coupon emails are an effective and affordable way for businesses to reach our...
Nonprofits, are you ready for Colorado Gives Day?
They call this the Giving Season—and for good reason. Did you know: One-third of all charitable online donations are made in December. Perhaps more remarkable: 22 percent of gifts are made in the last two days of the year. Colorado Gives Day, on Tuesday, Dec. 10 is an...
Wednesday: Learn the truth about CBD therapies
There has been a lot of discussion recently on the therapeutic use of CBD. Now you can learn about CBD’s potential benefits (and risks) in a free presentation on Wednesday, Nov. 13 from 6 to 7:30 p.m. at the Columbine Unity Spiritual Center, 8900 Arapahoe Road in...
Colorado Gives Day group pages deliver local donors
If you are involved with nonprofit fundraising, you know that we are in the final—and busiest—giving season of the year. Colorado Gives Day 2019, Tuesday, Dec. 10, is a day designated each year to encourage citizens in our state to donate to local, non-profit...
Let’s Bag Hunger Fund & Food Drive begins Friday
Thanksgiving is just three weeks away. You’ll probably be making a few extra trips to the grocery store. While you’re there, you also have a chance to help needy families in Boulder and Broomfield counties. Community Food Share is looking for your support with its...
Shop Local Holiday Guide delivered to 33,000 households
Consumers have a high awareness of the importance of shopping locally. They know that a higher share of the dollars they spend stay right here in their communities. And they appreciate the personal service that many local, independent retailers provide. Right now,...
The Year in Pictures relives special moments of 2019
Has this been an eventful year for you, too? As 2019 comes to a close, we’ll be taking a look back on the year with a specially selected gallery of “best of” photos, chosen and presented by our award-winning Daily Camera photojournalists. Relive the special moments of...
Saturday: Aging at Altitude Expo, Reverse Mortgage seminar
The ever popular Aging at Altitude Expo takes place tomorrow, Saturday, Nov. 2 from 9:30 a.m. to 2 p.m. at the Boulder JCC, 6007 Oreg Ave. in Boulder. Attendees have been waiting for this inspiring event of free tips, advice and the latest trends in health and...
Get in on our holiday emails, reaching 50k opt-in shoppers
Shoppers are paying extra attention right now to their email inboxes, looking for deals, ideas and information as they get ready for some serious holiday shopping. The Camera’s holiday coupon emails are an effective and affordable way for businesses to reach our...
About By the Way
We are the market leader, reaching eight-of-10 local consumers every week. Can you name another single source with that audience? No. Do we deliver results for advertisers? Yes. Always have, always will.
The Camera has been serving this community and delivering results for advertisers for 125+ years. We have a lot of positive news to share about our business. More folks are consuming our news and advertising than ever. So while some in the newspaper industry are writing their eulogies, we’re building a solid foundation for our next 125+ years.
Starting today, you’ll find good news from me about our business: Local research about consumer purchasing intentions, shopping patterns and media consumption, information about upcoming advertising opportunities, client recognition and professional education and events.
By The Way will run in the Camera inside Monday’s Business Plus and on the Business Page Tuesday through Friday, as well as online at prairiemountainmedia.com/bytheway.
I hope you’ll look for it; I promise to make it a quick read. And please don’t hesitate to drop me a note if you’d like to talk about opportunities for building your business, your market share and your bottom line.We’re in this for the long haul, we have a lot to offer and I’d love to hear from you.
— Jill Stravolemos
jill@dailycamera.com