By The Way
by: Jill Stravolemos, VP Advertising & Marketing Prairie Mountain Media
Our 2022 wildlife calendar offers a year-long brand boost
The 2022 Daily Camera—with a year’s worth of spectacular Colorado wildlife photography—is coming in December. This high-interest publication offers residual, long-term marketing, generating awareness of your logo and brand time-and-time again. It’s a quality wall...
Your ad gets noticed in our targeted daily e-newsletters
There are many ways to get your news each day—including a daily email from the Daily Camera or our sister publications. We deliver 3.2 million emails a week to qualified, active subscriber audiences who have all opted-in to receive these emails. They are...
Labor shortage? Not when you recruit and hire the best.
If you are a business owner, you only want to hire the best candidates for the job. The ways you have recruited new employees in the past may not work in these times. We have an effective recruitment network to help you find the most qualified workers available. ...
85% of marketers aren’t sure about their own social media
Want to start a conversation with your best customers? Social media allows business owners to connect and engage with their consumers in a way that feels personal and genuine. But it’s more than just what you post—it’s how, when and where, too. According to...
Share the good news about your local business
Consumers count on local businesses to add diversity to their shopping experiences—and they know that supporting local merchants makes a big difference. Ninety-three percent of reporting consumers believe it is important to support local businesses, and 73 percent...
Today is Greenlight coupon day in the Daily Camera
Readers, be sure to look for Greenlight, our monthly money-saving coupons for popular local services and products, in today’s Daily Camera. Consumers know Greenlight is a resource for saving real money on the goods they buy. And advertisers know that Greenlight is an...
Thanks to you for supporting local journalism
Today, I would like to thank all of our loyal readers and advertisers for supporting local journalism. Concerned citizens have always turned to local news sources for fact-based information. That’s a good thing, because informed citizens make our community stronger....
Our 2022 wildlife calendar offers a year-long brand boost
The 2022 Daily Camera—with a year’s worth of spectacular Colorado wildlife photography—is coming in December. This high-interest publication offers residual, long-term marketing, generating awareness of your logo and brand time-and-time again. It’s a quality wall...
How do consumers find you when they need your service?
How do consumers find your essential service when they need it? In marketing, top-of-mind awareness (TOMA) refers to a product or service being first in a consumer’s mind when they think of a particular industry or category. Top-of-mind consumer awareness comes...
Safe content for kids that informs and entertains
The Daily Camera’s kids’ pages are a valuable complement to your child’s school reading. The specially curated articles for youth help to inform, engage and entertain your child with safe content that creates awareness of the world around them. The Daily Camera...
About By the Way
We are the market leader, reaching eight-of-10 local consumers every week. Can you name another single source with that audience? No. Do we deliver results for advertisers? Yes. Always have, always will.
The Camera has been serving this community and delivering results for advertisers for 125+ years. We have a lot of positive news to share about our business. More folks are consuming our news and advertising than ever. So while some in the newspaper industry are writing their eulogies, we’re building a solid foundation for our next 125+ years.
Starting today, you’ll find good news from me about our business: Local research about consumer purchasing intentions, shopping patterns and media consumption, information about upcoming advertising opportunities, client recognition and professional education and events.
By The Way will run in the Camera inside Monday’s Business Plus and on the Business Page Tuesday through Friday, as well as online at prairiemountainmedia.com/bytheway.
I hope you’ll look for it; I promise to make it a quick read. And please don’t hesitate to drop me a note if you’d like to talk about opportunities for building your business, your market share and your bottom line.We’re in this for the long haul, we have a lot to offer and I’d love to hear from you.
— Jill Stravolemos
jill@dailycamera.com