By The Way
by: Jill Stravolemos, VP Advertising & Marketing Prairie Mountain Media
Colorado Box Office is your ticket to great performances
Take a digital skip to the front of the line with Colorado Box Office, the easy online source (at coloradoboxoffice.com) for tickets to all kinds of great local events and performances across Boulder County—and beyond. Here’s a sampling of what’s going on around town:...
Valentine’s Day email goes out to 50,000 Boulder area men
Valentine’s Day is fast approaching! A record average of $161.96 in expenditures per person is being forecast for the holiday by the National Retail Federation—for a total of $20.7 billion. If finding the perfect gift for your dearly beloved gets your heart beating...
Connect your brand with consumers in Business Spotlight
Connecting emotionally with your audience is good business. Research shows that consumers who feel a connection to a brand spend two times as much money as those who don’t. Now you can share your brand’s story and generate awareness, engagement and conversions with...
Last chance: atHome Colorado Luxury reaches WSJ readers
atHome Colorado is our market’s prime source for all things related to real estate, interior design, outdoor living and home entertaining. If your business serves the luxury home marketplace, we have an excellent way to reach them with a high-end product and “white...
The art of promotion: our Page 2A To Do List
If you are promoting a special event, we have a way to put it front and center in readers’ awareness—in print and online. Thousands of Camera readers turn to Page 2A when they are planning their day. Page 2A is the concise, daily list of What’s What (and the Whens and...
Living Well Estes quarterly mag reaches affluent locals
Estes Park has long been known as a retreat and gateway to Rocky Mountain National Park. You can bike, hike, run... or just relax and take in the world-class scenery just outside your door. It’s also home to great art fairs, theater, a winter festival and many other...
Summer Camp Guide reaches 25k households with kids
There’s something to be said for planning ahead. For parents, it will be soon time to make plans for the upcoming summer. If your business serves families with active kids, our Raised In The Rockies Summer Camp edition is a great opportunity to reach your core...
It’s time to claim your fame in CU & Boulder’s BEST
It’s time again for the Colorado Daily’s CU & Boulder’s BEST, our annual readers’ review of all of the best people, places and things that make Boulder a wonderful place to live, work and play. Voting begins Feb. 8, so now’s the time to remind your staunch...
Motus Theater presents the words of Martin Luther King Jr.
The Daily Camera is proud to support more than 100 local non-profit groups in our communities every year—including the Motus Theater, whose mission is to create original theater to facilitate dialogue on critical issues of our time and build alliances across diverse...
Open House Quick Guide boosts showing traffic
Are you hosting an open house? We have a way to open the door to more showings. It’s the Open House Quick Guide, which includes a photo of your home, the location, the date and time of the open house, seller contact information, and a link to your website. It’s mobile...
About By the Way
We are the market leader, reaching eight-of-10 local consumers every week. Can you name another single source with that audience? No. Do we deliver results for advertisers? Yes. Always have, always will.
The Camera has been serving this community and delivering results for advertisers for 125+ years. We have a lot of positive news to share about our business. More folks are consuming our news and advertising than ever. So while some in the newspaper industry are writing their eulogies, we’re building a solid foundation for our next 125+ years.
Starting today, you’ll find good news from me about our business: Local research about consumer purchasing intentions, shopping patterns and media consumption, information about upcoming advertising opportunities, client recognition and professional education and events.
By The Way will run in the Camera inside Monday’s Business Plus and on the Business Page Tuesday through Friday, as well as online at prairiemountainmedia.com/bytheway.
I hope you’ll look for it; I promise to make it a quick read. And please don’t hesitate to drop me a note if you’d like to talk about opportunities for building your business, your market share and your bottom line.We’re in this for the long haul, we have a lot to offer and I’d love to hear from you.
— Jill Stravolemos
jill@dailycamera.com