By The Way
by: Jill Stravolemos, VP Advertising & Marketing Prairie Mountain Media
Are you ready for some CU Buffs football? The season opens Friday, Aug. 30 as the Buffs face Colorado State’s Rams in a longtime rivalry that always thrills. If you are a Buffs football fan, you don’t want to miss the coverage we have lined up this season. And if...read more
Are you a self-motivated, high energy type of person with an outgoing personality? You could be a perfect candidate to join our team of college brand ambassadors. You’ll be our feet on the street, helping us increase brand awareness and engagement through student...read more
High school football is exciting —and so popular! A considerable number of dedicated fans and enthusiastic local parents with kids in sports will be paying attention. It’s a big audience, with a nice chunk of disposable income to spend. Families enjoy the season even...read more
One of the things on your Summer Bucket List has got to be the Lafayette Peach Festival. The community event (the 20th annual) takes place this Saturday, Aug. 17 from 9 a.m. to 4 p.m. along Old Town Lafayette’s Public Road. This one’s a lot of fun, and if you’ve never...read more
Does your business serve the thousands of Coloradan sports enthusiasts who fish, hunt and spend so much of their time outdoors? Or the vast portion of out-of-staters who visit, too? Reach these avid outdoors men and women with the Outdoors Fall & Winter Guide,...read more
I want to share some very kind words from a Broomfield Enterprise reader named Marcia, who couldn’t be happier with her experience. She is an out-of-town owner of a home in Broomfield. “Just wanted to relay how valuable the Broomfield Enterprise has been to me in...read more
Do you have your smartphone handy? Then you have the Daily Camera’s Greenlight coupon book! Greenlight is the monthly collection of money saving coupons that you can use directly from your smartphone or tablet. Or use the paper version. Either way, you’re saving big...read more
Like most people, you may have acquired a fair amount of items that you no longer use—but you couldn’t bear to part with. Summer is a great time to clear out some of these extra items and rediscover the space in your garage or storage area. A well-run and publicized...read more
More than 34,000 students are heading back to CU, along with $463 million in annual discretionary spending. Half of this year’s freshman class are newcomers, looking for a new hair stylist, the best place to get coffee or a great pizza. And now is the time when these...read more
Type the words “Facebook advertising” on your search engine and you’ll be bombarded with articles on how easy it is to do it yourself. There is some truth to it. Yes, you can learn advertising on Facebook in a day if you’re determined. Do-it-yourself will suffice in a...read more
About By the Way
We are the market leader, reaching eight-of-10 local consumers every week. Can you name another single source with that audience? No. Do we deliver results for advertisers? Yes. Always have, always will.
The Camera has been serving this community and delivering results for advertisers for 125+ years. We have a lot of positive news to share about our business. More folks are consuming our news and advertising than ever. So while some in the newspaper industry are writing their eulogies, we’re building a solid foundation for our next 125+ years.
Starting today, you’ll find good news from me about our business: Local research about consumer purchasing intentions, shopping patterns and media consumption, information about upcoming advertising opportunities, client recognition and professional education and events.
By The Way will run in the Camera inside Monday’s Business Plus and on the Business Page Tuesday through Friday, as well as online at prairiemountainmedia.com/bytheway.
I hope you’ll look for it; I promise to make it a quick read. And please don’t hesitate to drop me a note if you’d like to talk about opportunities for building your business, your market share and your bottom line.We’re in this for the long haul, we have a lot to offer and I’d love to hear from you.
— Jill Stravolemos