By The Way
by: Jill Stravolemos, VP Advertising & Marketing Prairie Mountain Media
A day of generosity: Today is Colorado Gives Day
Today is the tenth anniversary of Colorado Gives Day 2019, a day designated each year to encourage citizens in our state to donate to the local, non-profit organizations of their choice. This special day celebrates and promotes philanthropy through online giving....
Be smart like Google? Of course you can.
Google knows a thing or two about searching. So when they wanted to reach local adults to let them know about their workshops and Impact Challenge Colorado, a funding support project for nonprofits, their search brought them to the Daily Camera to run their ad...
Shoppers: Watch for the next edition of Greenlight coupons
How can you save big bucks on many of the items you regularly buy? Use Greenlight coupons! Greenlight is the monthly collection of money-saving coupons that consumers use to save real money on many items already on their shopping list. The Daily Camera’s Greenlight...
RSVP now: Invite your faithful with holiday services ad
Holiday services are some of the most highly attended of the year. Congregations across Boulder County will be observing the holidays with a variety of seasonal services—and inviting the community to join them. Many congregations use the opportunity to reach out to...
What’s your social media strategy? You have one, right?
Type the words “Facebook advertising” on your search engine and you’ll be bombarded with articles on how easy it is to do it yourself. There is some truth to it. Yes, you can learn advertising on Facebook in a day if you’re determined. Do-it-yourself will suffice in a...
Colorado Box Office: Need a ticket? Just click it.
Take a digital skip to the front of the line with Colorado Box Office, the easy online source (at coloradoboxoffice.com) for tickets to all kinds of great local events and performances across Boulder County—and beyond. Here’s a sampling of what’s going on around town:...
Business Spotlight connects consumers to your brand
Finding a way to connect emotionally with your audience is good business. Research shows that consumers who feel a connection to a brand spend two times as much money as those who don’t. Now you can share your brand’s story and generate awareness, engagement and...
At Home Colorado reaches home owners and buyers
Do you have a home- or home-related business—such as design, construction, plumbing and electrical, roofing, landscaping or real estate? At Home Colorado puts your message front and center with an affluent readership that is actively interested in “all things home.”...
Open House Quick Guide boosts showing traffic
If you are hosting an open house, we have a way to open the door to more showings. It’s the Open House Quick Guide, which includes a photo of your home, the location, the date and time of the open house, seller contact information, and a link to your website. It’s...
Invite your faithful with holiday services group pages
Congregations across Boulder County will be observing the holidays with a variety of seasonal services—and inviting the community to join them. Holiday services are some of the most highly attended of the year. Many congregations use the opportunity to reach out to...
About By the Way
We are the market leader, reaching eight-of-10 local consumers every week. Can you name another single source with that audience? No. Do we deliver results for advertisers? Yes. Always have, always will.
The Camera has been serving this community and delivering results for advertisers for 125+ years. We have a lot of positive news to share about our business. More folks are consuming our news and advertising than ever. So while some in the newspaper industry are writing their eulogies, we’re building a solid foundation for our next 125+ years.
Starting today, you’ll find good news from me about our business: Local research about consumer purchasing intentions, shopping patterns and media consumption, information about upcoming advertising opportunities, client recognition and professional education and events.
By The Way will run in the Camera inside Monday’s Business Plus and on the Business Page Tuesday through Friday, as well as online at prairiemountainmedia.com/bytheway.
I hope you’ll look for it; I promise to make it a quick read. And please don’t hesitate to drop me a note if you’d like to talk about opportunities for building your business, your market share and your bottom line.We’re in this for the long haul, we have a lot to offer and I’d love to hear from you.
— Jill Stravolemos
jill@dailycamera.com