By The Way
by: Jill Stravolemos, VP Advertising & Marketing Prairie Mountain Media
Tomorrow: Friday Mag for a great Memorial Day weekend
Friday Magazine is our community’s best-read entertainment guide. It is packed with the latest information about places to go and things to do, from theater shows, movies, music and live entertainment to nightlife, community events, dining out and much, much more. ...
This is your business. In pictures. On social media.
Why just “tell” your customers about your business—when you can show them? Seeing really is believing. Instagram is a powerful and effective visual platform to present images that connect consumers to their favorite brands—like yours! If you’re already...
A great weekend is coming up for a garage sale
Take your spring cleaning up a notch with a garage sale—the perfect way to cut the clutter. Get rid of extra sports equipment, kids clothes, books, toys—other people can use your treasures! It’s easy to advertise your garage sale to literally thousands of people who...
Boulder International Film Fest 2022 was a hit
By all accounts, the 2022 Boulder International Film Festival, which ran March 3 through 6 in its return to a full, in-person schedule, was a smashing success! Chris Northrup, sponsorship director for the festival, told us, “We want to sincerely thank you for...
Reach cannabis lifestyle consumers with custom emails
Among the many ways to reach your consumer base, email marketing still proves to be one of the most effective marketing channels. We deliver 3.2 million emails a week to qualified, opt-in consumers, matching their interests to relevant content that engages and...
Reserve space now in atHome Home & Garden edition
We love our outdoor living—and our homes prove it. atHome Colorado’s Home & Garden Edition, publishing Friday, June 3 in the Daily Camera and Saturday, June 4 in the Longmont Times-Call, celebrates the best in local home and garden design and entertaining. ...
Frequent diners read Friday Magazine and A&E Spotlight
Friday Magazine and A&E Spotlight readers are avid restaurant aficionados. They are more likely to visit a new restaurant, try a new menu item, and enjoy a frequent out-of-home meal. Whether they favor brunch, a workday lunch, an evening dinner out with friends,...
The best way to hire new workers in 2022
If you are a business owner, you only want to hire the best candidates for the job. But the ways you have recruited new employees in the past may not work in these times. Our effective recruitment network will help you find the most qualified workers available. ...
Colorado Box Office: just click your ticket, go to the show
Take a digital skip to the front of the line with Colorado Box Office, the easy online source (at coloradoboxoffice.com) for tickets to all kinds of great local events and performances across Boulder County—and beyond. Here’s a sampling of upcoming events that you may...
Equity begins with access: Y’s Community Support program
Children living in poverty face an achievement gap, and the pandemic has only intensified the divide. Systemic barriers leave these children with fewer resources and less support. But the YMCA works to remove those barriers and uplift families, providing affordable...
About By the Way
We are the market leader, reaching eight-of-10 local consumers every week. Can you name another single source with that audience? No. Do we deliver results for advertisers? Yes. Always have, always will.
The Camera has been serving this community and delivering results for advertisers for 125+ years. We have a lot of positive news to share about our business. More folks are consuming our news and advertising than ever. So while some in the newspaper industry are writing their eulogies, we’re building a solid foundation for our next 125+ years.
Starting today, you’ll find good news from me about our business: Local research about consumer purchasing intentions, shopping patterns and media consumption, information about upcoming advertising opportunities, client recognition and professional education and events.
By The Way will run in the Camera inside Monday’s Business Plus and on the Business Page Tuesday through Friday, as well as online at prairiemountainmedia.com/bytheway.
I hope you’ll look for it; I promise to make it a quick read. And please don’t hesitate to drop me a note if you’d like to talk about opportunities for building your business, your market share and your bottom line.We’re in this for the long haul, we have a lot to offer and I’d love to hear from you.
— Jill Stravolemos
jill@dailycamera.com