By The Way
by: Jill Stravolemos, VP Advertising & Marketing Prairie Mountain Media
Still time to reserve your ad in Times-Call Readers Choice
The annual Times-Call Readers’ Choice Awards rewards the people, places and things that make the St. Vrain Valley a wonderful place to live, work and play and is the market’s most prestigious and popular people’s choice award. The ballots are divided into three...
Where local consumers meet local businesses
Consumers count on local businesses to add diversity to their shopping experiences. The Camera’s Locally Owned feature is where local consumers meet local businesses. Ninety-three percent of reporting consumers believe it is important to support local businesses, and...
atHome reaches 75k+ home enthusiasts– every week
Our weekly atHome publication delivers the most in-depth real estate topics to an active, affluent, audience who have the desire to both view exceptional properties as well as learn more about real estate developments in their communities. From market news and local...
RSVP now: MyWindsor Summer Getaways edition
MyWindsor magazine is the source for the latest on what to do, where to eat, where to shop, where to play in Windsor. Readers enjoy engaging stories, photography and information about the people and places in Windsor and Northern Colorado. The magazine is also...
Instagram + great visuals make your marketing rock
Why just “tell” your customers about your business—when you can show them? It’s time to leverage the power of visual marketing. Instagram is a powerful and effective visual platform to present images that connect consumers to their favorite brands—like yours! If...
Our themed editions connect directly with consumers
The Daily Camera and our sister newspapers offer a rich lineup of themed publications focusing on high-interest topics from parenting and aging sections, to home and gardening, college and prep sports, county fairs and event guides, people’s choice editions, travel,...
Save the date: Boulder Jewish Festival June 4
The Boulder Jewish Festival takes place Sunday, June 4 with a free community-wide celebration for all on the Pearl Street Mall. This annual celebration of Jewish culture, tradition, and heritage includes bands, performances, food vendors, a marketplace and...
That’s entertainment: Friday Magazine newsletter delivers
Friday Magazine readers love to be entertained, and they are READY to tap their toes, raise a glass, savor bites and explore new opportunities for fun. And when they go out, they bring along more than just their sense of adventure. They bring their money to...
Online and in print: You’ve got the Greenlight
Coupons are influential, impacting shopper decisions at various stages throughout the path to purchase. Greenlight coupons, delivered to more than 55,500 local consumer households, deliver the results that businesses are looking for. Baby Boomers (55+) are most likely...
You’ll “Like” the way we manage social media
Social media helps your business connect and engage with your customers in a way that feels personal and genuine. We have social media down to an art. We can explain the trends and we understand the timing and placement for top results. When consumers like or...
About By the Way
We are the market leader, reaching eight-of-10 local consumers every week. Can you name another single source with that audience? No. Do we deliver results for advertisers? Yes. Always have, always will.
The Camera has been serving this community and delivering results for advertisers for 125+ years. We have a lot of positive news to share about our business. More folks are consuming our news and advertising than ever. So while some in the newspaper industry are writing their eulogies, we’re building a solid foundation for our next 125+ years.
Starting today, you’ll find good news from me about our business: Local research about consumer purchasing intentions, shopping patterns and media consumption, information about upcoming advertising opportunities, client recognition and professional education and events.
By The Way will run in the Camera inside Monday’s Business Plus and on the Business Page Tuesday through Friday, as well as online at prairiemountainmedia.com/bytheway.
I hope you’ll look for it; I promise to make it a quick read. And please don’t hesitate to drop me a note if you’d like to talk about opportunities for building your business, your market share and your bottom line.We’re in this for the long haul, we have a lot to offer and I’d love to hear from you.
— Jill Stravolemos
jill@dailycamera.com