By The Way
by: Jill Stravolemos, VP Advertising & Marketing Prairie Mountain Media
Garage Sale 101: We’ll help you get the word out
After a one-year hiatus, garage sales are back and bargain hunters are ready to buy. It’s easy to advertise your garage sale to literally thousands of people who live in your area—and at a surprisingly low price. Start by tagging everything, pick a date and...
Get your BIFF on… look for the guide in today’s Camera
Local and out-of-state film fans are eagerly awaiting the 2021 Boulder International Film Festival, on local screens June 24 through 27. The Boulder International Film Festival brings films and filmmakers from around the world to Boulder for a four-day celebration of...
Abo’s Juneteenth cookie sale benefits Boulder NAACP
I’ve got some sweet news to share: Abo’s south location at 637 S Broadway is presenting a Juneteenth cookie sale to benefit the Boulder NAACP chapter. As you probably know, Juneteenth is the oldest national commemoration celebrating the end of slavery in the United...
We want your ideas for 2021 Boulder County Gold awards
For more than 20 years, Boulder County Gold has turned the spotlight on local shops, services, eateries—more than 150 different people and places that our readers deem the sparkling jewels in our county’s crown. We will soon be asking you again for your favorite...
It’s tee time for the TPC Colorado Championship guide
Colorado golf fans, rejoice! Live golf is back. The TPC Colorado Championship at Heron Lakes will be held July 5–11 at the beautiful TPC Colorado course in Berthoud. The crowd-pleasing event brings the most talented players in the game to appear on the Korn Ferry...
Share the good news about your local business
Consumers count on local businesses to add diversity to their shopping experiences—and they know that supporting local businesses make a big difference. Ninety-three percent of reporting consumers believe it is important to support local businesses, and 73 percent...
Friday Magazine makes it easy to plan your weekend
Friday Magazine has returned—and readers are again using it to plan their weekends (their weeks, actually). Our readers love to be entertained, and Friday Magazine is the market’s best-read weekly entertainment guide. Each edition is packed with the latest...
Free Taste of Windsor is a summer family favorite
Get your lawn chairs ready and mark your calendar for the 11th annual Taste of Windsor—Thursday, July 15 from 5 to 8:30 p.m. at Boardwalk Park, 100 N. 5th Street in Windsor. This free event is like a cool breath of fresh air on a summer night. A premier event of...
Business is picking up: time to reactivate your marketing
As local businesses start returning to a more active market, it may be a good time to reactivate your marketing plan to take advantage of new opportunities that can help grow your market share. Start with a free, no-strings-attached 60-minute interactive review with...
July/August Longmont Magazine Food and Drink edition
Longmont Magazine delivers impactful stories about the people and events that energize our community. This lifestyle magazine keeps its readers ahead of the curve on what is going on in our hometown with hyper-local content, interactive features and timely...
About By the Way
We are the market leader, reaching eight-of-10 local consumers every week. Can you name another single source with that audience? No. Do we deliver results for advertisers? Yes. Always have, always will.
The Camera has been serving this community and delivering results for advertisers for 125+ years. We have a lot of positive news to share about our business. More folks are consuming our news and advertising than ever. So while some in the newspaper industry are writing their eulogies, we’re building a solid foundation for our next 125+ years.
Starting today, you’ll find good news from me about our business: Local research about consumer purchasing intentions, shopping patterns and media consumption, information about upcoming advertising opportunities, client recognition and professional education and events.
By The Way will run in the Camera inside Monday’s Business Plus and on the Business Page Tuesday through Friday, as well as online at prairiemountainmedia.com/bytheway.
I hope you’ll look for it; I promise to make it a quick read. And please don’t hesitate to drop me a note if you’d like to talk about opportunities for building your business, your market share and your bottom line.We’re in this for the long haul, we have a lot to offer and I’d love to hear from you.
— Jill Stravolemos
jill@dailycamera.com