By The Way
by: Jill Stravolemos, VP Advertising & Marketing Prairie Mountain Media
In the Camera today: Money-saving Greenlight coupons
Readers, be sure to look for Greenlight, our monthly money-saving coupons for popular local services and products, in today’s Daily Camera. Consumers know Greenlight is a resource for saving real money on the goods they buy. And advertisers know that Greenlight is an...
Frequent diners read Friday Magazine and A&E Spotlight
Friday Magazine and A&E Spotlight readers are avid restaurant aficionados. They are more likely to visit a new restaurant, try a new menu item, and enjoy a frequent out-of-home meal. Whether they favor brunch, a workday lunch, an evening dinner out with friends,...
Broomfield County Gold celebrates readers’ top picks
Broomfield County Gold rewards the people, places and things that make Broomfield County a wonderful place to live, work and play for its 68,000-and-counting residents. Voters—our readers—will begin choosing their favorite places and placing their votes. Ballots...
Social media: What happens after you hit Send?
What happens with your social media after you hit the Send button? Who actually sees your posts, and how do they interact with your social content? To get the most from your social marketing efforts—and your investment—we invite you to partner with our team of social...
Because kids like summer reading, too!
Summer is no time for your child’s reading skills to take a vacation. Children are avid consumers of information, with access to more news and information than any generation before. Keep their reading fun and engaging with safe content like the Daily Camera’s Kids...
Is your school in Raised in the Rockies Back to School?
Is your school included in the Raised in the Rockies Back to School edition? A school profile is provided for each participating school that reserves space by Tuesday, July 5. Raised in the Rockies Back to School is the leading source for reaching parents and...
Balfour rolls out the Father’s Day Classic Car Cruise
It started out in 2020 as a way to safely bring something entertaining to hundreds of our residents that had been cooped up indoors because of the risks associated with COVID-19. Today the Father’s Day Classic Car Cruise is a signature event for the Balfour...
Here’s the best way to hire qualified workers in 2022
If you are a business owner, you only want to hire the best candidates for the job. But a lot has changed in the past couple of years—including the way people are working. If you are hiring, we have an effective way to find your company’s best match and the most...
Today in Locally Owned: Hometown businesses
Consumers count on local businesses to add diversity to their shopping experiences—and they know that supporting local merchants makes a big difference. Ninety-three percent of reporting consumers believe it is important to support local businesses, and 73 percent...
Do you have questions about your online marketing?
Business owners, do you have questions about your online marketing you’d love to have answered? Do you have a feeling you’re missing an opportunity? Our experienced ad team is offering a free, no-strings 60-minute interactive review. Together, we’ll review your...
About By the Way
We are the market leader, reaching eight-of-10 local consumers every week. Can you name another single source with that audience? No. Do we deliver results for advertisers? Yes. Always have, always will.
The Camera has been serving this community and delivering results for advertisers for 125+ years. We have a lot of positive news to share about our business. More folks are consuming our news and advertising than ever. So while some in the newspaper industry are writing their eulogies, we’re building a solid foundation for our next 125+ years.
Starting today, you’ll find good news from me about our business: Local research about consumer purchasing intentions, shopping patterns and media consumption, information about upcoming advertising opportunities, client recognition and professional education and events.
By The Way will run in the Camera inside Monday’s Business Plus and on the Business Page Tuesday through Friday, as well as online at prairiemountainmedia.com/bytheway.
I hope you’ll look for it; I promise to make it a quick read. And please don’t hesitate to drop me a note if you’d like to talk about opportunities for building your business, your market share and your bottom line.We’re in this for the long haul, we have a lot to offer and I’d love to hear from you.
— Jill Stravolemos
jill@dailycamera.com