By The Way
by: Jill Stravolemos, VP Advertising & Marketing Prairie Mountain Media
A special offer for Greenlight coupon advertisers
Just about everyone has used a print or digital coupon to save money. The Daily Camera’s Greenlight coupon books are very popular among advertisers and consumers alike. Advertisers use them to get customers to try their product or service at a reduced price. The next...
read moreOpen House Quick Guide boosts showing traffic
Hosting an open house? Boost your traffic and attendance with the Open House Quick Guide. Your open house includes a photo, the home’s location, the date and time of the open house, seller contact information, and a link to your website. Buyers can browse your listing...
read morePage 2A To Do List is the perfect place to promote events
If you are promoting a special event, we have a way to put it front and center in readers’ awareness. One of the best-read features of the Daily Camera is the daily To Do List on page 2A. Thousands of Camera readers turn to Page 2A when they are planning their day....
read moreClick yourself to the front of the ticket line for these events
Click yourself to the front of the ticket line with Colorado Box Office, the easy online source for tickets to all kinds of great local events and performances at coloradoboxoffice.com. Friday night (May 17) just right for kickin’ back with a cold brew and enjoying...
read moreNon-profits use Google Ad Grants to reach communities
If you operate a qualified 501(c)3 organization, Google Ad Grants may be an effective way to promote your group and your mission to our communities. An ad grant helps you reach and engage your supporters through online advertising with AdWords. With Google Ad Grants,...
read moreTurn all your extra stuff into cash with a garage sale
It’s amazing how much extra “stuff” seems to accumulate on its own around the house. When was the last time you used that old treadmill or trail bike? A well-run and publicized garage sale is the answer. It’s time to clean out, organize, recycle and reap the rewards....
read moreLocally Owned ads promote our local businesses
Even in the age of 24-hour superstores and next-day delivery from online retailers, consumers care about local businesses and the personal buying experience they provide. And shoppers increasingly understand the difference that buying local makes to our communities....
read moreThree big events you don’t want to miss this weekend
Weekends can get pretty busy—and this weekend is no exception. I want to let you know about three events going on Saturday and Sunday that will be of interest to many readers. The second big weekend of the North Metro Denver Tour of Homes, brought to you by the North...
read moreThink of us as a valuable resource for small businesses
We are celebrating National Small Business Week, which runs from May 5 to 11. Boulder is a great place to start a business. Our home town is a veritable incubator of entrepreneurial startups and small business launches. Of course, having a good business plan—and an...
read moreSmall businesses need consumer awareness to thrive
We are celebrating National Small Business Week, which runs from May 5 to 11. Boulder is home to many desirable small businesses, in just about every type of industry. But “small” doesn’t describe the expertise or passion you’ll find when you walk into a small...
read moreAbout By the Way
We are the market leader, reaching eight-of-10 local consumers every week. Can you name another single source with that audience? No. Do we deliver results for advertisers? Yes. Always have, always will.
The Camera has been serving this community and delivering results for advertisers for 125+ years. We have a lot of positive news to share about our business. More folks are consuming our news and advertising than ever. So while some in the newspaper industry are writing their eulogies, we’re building a solid foundation for our next 125+ years.
Starting today, you’ll find good news from me about our business: Local research about consumer purchasing intentions, shopping patterns and media consumption, information about upcoming advertising opportunities, client recognition and professional education and events.
By The Way will run in the Camera inside Monday’s Business Plus and on the Business Page Tuesday through Friday, as well as online at prairiemountainmedia.com/bytheway.
I hope you’ll look for it; I promise to make it a quick read. And please don’t hesitate to drop me a note if you’d like to talk about opportunities for building your business, your market share and your bottom line.We’re in this for the long haul, we have a lot to offer and I’d love to hear from you.
— Jill Stravolemos
jill@dailycamera.com