By The Way
by: Jill Stravolemos, VP Advertising & Marketing Prairie Mountain Media
As New Year’s resolutions go, here’s a great one for business owners. Letʼs work together to make 2019 a great year! The Daily Camera is a multi-media, one-stop solution for all your marketing needs. Our newspapers and websites reach more local adults than any other...read more
What is top-of-mind awareness? When someone asks you to name a local tire store, florist or dentist, for example, it’s those first business names or brands you think of. Those are your “top-of-mind” brands. We help many businesses create that kind of brand recall....read more
Do you operate or promote a summer camp program? It could be through your church, school, service group, or your business. If you answered “yes” you’ll want to be sure your camp’s information is included in the 2019 Raised in the Rockies Summer Camps Guide. There is...read more
When was the last time you used a printed or digital coupon at a local business? Probably not very long ago, if you are like 96 percent of reporting consumers who say they have used a coupon in the past three months. People like them, and that’s why coupon advertising...read more
In advertising, you want to “lead with the benefits.” Consumers just want to know how your product or service will make their lives better. The same goes when we talk about our own advertising services. We’ll tell you how effective and affordable advertising is, but...read more
Have you checked out Colorado Box Office yet? It’s the easy-to-use online source for tickets to all kinds of great local events. Buying your tickets online at ColoradoBoxOffice.com is like clicking yourself to the front of the line. I want to welcome our newest venue...read more
Do you hire employees for your business, or work in corporate recruitment? ColoradoJobSource.com is an effective way to help you find the most skilled workers available. It starts with helping them find you. Your next hires are likely to use job board networks that...read more
Home improvement businesses—from design, construction, plumbing and electrical to landscaping and real estate—are right at home in At Home Colorado. At Home Colorado puts your message front and center with an affluent readership that is actively interested in “all...read more
It’s time again for the Colorado Daily’s CU & Boulder’s Best, our annual readers’ review of all of the best people, places and things that make Boulder a wonderful place to live, work and play. Voting begins Feb. 9, so now’s the time to remind your staunch...read more
Hosting an open house? Boost your traffic and attendance with the Open House Quick Guide. Your open house includes a photo, the home’s location, the date and time of the open house, seller contact information, and a link to your website. Buyers can browse your listing...read more
About By the Way
We are the market leader, reaching eight-of-10 local consumers every week. Can you name another single source with that audience? No. Do we deliver results for advertisers? Yes. Always have, always will.
The Camera has been serving this community and delivering results for advertisers for 125+ years. We have a lot of positive news to share about our business. More folks are consuming our news and advertising than ever. So while some in the newspaper industry are writing their eulogies, we’re building a solid foundation for our next 125+ years.
Starting today, you’ll find good news from me about our business: Local research about consumer purchasing intentions, shopping patterns and media consumption, information about upcoming advertising opportunities, client recognition and professional education and events.
By The Way will run in the Camera inside Monday’s Business Plus and on the Business Page Tuesday through Friday, as well as online at prairiemountainmedia.com/bytheway.
I hope you’ll look for it; I promise to make it a quick read. And please don’t hesitate to drop me a note if you’d like to talk about opportunities for building your business, your market share and your bottom line.We’re in this for the long haul, we have a lot to offer and I’d love to hear from you.
— Jill Stravolemos