By The Way
by: Jill Stravolemos, VP Advertising & Marketing Prairie Mountain Media
Have you cast your Boulder County Gold ballot yet for Boulder’s Best Services, Faces & Places? The People’s Choice Awards is your chance to recognize the people, places and things that make Boulder County the special place it really is. We call these awards the...read more
If your business could use a website—or if your current site is outdated and insecure—we can help. Your customers will judge your business based on the kind of experience they have when they visit your website. So be sure your first impression is a good one! Our site...read more
Even in the age of 24-hour superstores and next-day delivery from online retailers, consumers care about local businesses and the personal buying experience they provide. And shoppers increasingly understand the difference that buying local makes to our communities....read more
Coupons? Digital or print, we love them and all the money we save when we use them. The Daily Camera’s Greenlight coupon books are very popular among advertisers and consumers alike. Advertisers love how easy they are to use, because every Greenlight coupon is also...read more
More than 34,000 students are heading back to CU, along with $463 million in annual discretionary spending. Half of this year’s freshman class (more than 6,500 students) are coming from out-of-state, and like any newcomers, they will be looking for a new hair stylist,...read more
Click yourself to the front of the ticket line with Colorado Box Office, the easy online source for tickets to all kinds of great local events and performances at coloradoboxoffice.com. What’s going on around town? The Strangbyrds sing for you Thurs., July 18 at Oskar...read more
Have you cast your Boulder County Gold ballot yet for Boulder’s Best Eats, Drinks & Entertainment? The People’s Choice Awards is your chance to recognize the people, places and things that make Boulder County the special place it really is. We call these awards...read more
I have a special invitation for all members of the Chambers of Louisville, Erie, Lafayette, and Superior. You are invited to join us at the annual Membership Appreciation BBQ on Wednesday, July 17, from 5 to 7 p.m. at Wildflower Park, 3151 S. Indiana St. in Superior....read more
Happy Independence Day! Your plans today may include gathering with friends and family for a barbecue or a picnic. This evening, I hope you’ll be among the thousands who will join us for Ralphie’s Independence Day Blast at Folsom Field. We are proud to be a long-time...read more
CU football fever is on the rise! The Buffs face Colorado State’s Rams on Friday, Aug. 30 in a longtime rivalry that always brings out crowds of loyal fans. If you are a Buffs football fan, you don’t want to miss the coverage we have lined up this season. And if...read more
About By the Way
We are the market leader, reaching eight-of-10 local consumers every week. Can you name another single source with that audience? No. Do we deliver results for advertisers? Yes. Always have, always will.
The Camera has been serving this community and delivering results for advertisers for 125+ years. We have a lot of positive news to share about our business. More folks are consuming our news and advertising than ever. So while some in the newspaper industry are writing their eulogies, we’re building a solid foundation for our next 125+ years.
Starting today, you’ll find good news from me about our business: Local research about consumer purchasing intentions, shopping patterns and media consumption, information about upcoming advertising opportunities, client recognition and professional education and events.
By The Way will run in the Camera inside Monday’s Business Plus and on the Business Page Tuesday through Friday, as well as online at prairiemountainmedia.com/bytheway.
I hope you’ll look for it; I promise to make it a quick read. And please don’t hesitate to drop me a note if you’d like to talk about opportunities for building your business, your market share and your bottom line.We’re in this for the long haul, we have a lot to offer and I’d love to hear from you.
— Jill Stravolemos