By The Way
by: Jill Stravolemos, VP Advertising & Marketing Prairie Mountain Media
Services Guide connects your business with consumers
In marketing, top-of-mind awareness (TOMA) refers to a brand or specific product being first in a consumer’s mind when thinking of a particular industry or category. TOMA determines who sinks or who swims in today’s competitive business world. The fact is, the...
CU & Boulder’s BEST shared at more than 600 locations
Here’s a last-chance heads up that it’s time to stake your brand’s claim in the annual Colorado Daily’s Readers’ Choice Awards, CU & Boulder’s BEST 2020. CU students and Colorado Daily readers are voting for their favorite people, places and things. Like, who...
Time to vote: Boulder County Gold Shopper’s Paradise
Our annual Boulder County Gold People’s Choice Awards is your chance to recognize your favorite retail stores, entertainment and dining venues, and service providers. Think of the times a business has gone above and beyond for you to find the exact item you desired....
EFAA is the only safety net for many families
The Emergency Family Assistance Association has been helping at-risk families in Boulder County since 1918. EFAA now sees the direct impact that this pandemic is having on many local families—and it’s sobering. “The people who have been hit the hardest are the ones...
Time to vote: Boulder County Gold People’s Choice Awards
Our annual Boulder County Gold People’s Choice Awards is your chance to recognize your favorite retail stores, entertainment and dining venues, and service providers. In these challenging times, your vote means even more to local businesses who deserve recognition for...
Celebrating Farmers Market Week and Colorado Proud
Happy National Farmers Market Week! The month of August is also Colorado Proud Month, so Boulder County Farmers Market is merging the two for a month-long local celebration. Farmers Markets are essential in our community. They support our local ecosystem, economy,...
East Boulder County Gold delivers over 200k impressions
East Boulder County is booming—and its population now represents more than 25 percent of Boulder County’s population. It’s time for some Broomfield bragging rights! East Boulder County Gold rewards the people, places and things that make our community such a wonderful...
Reserve Shopper’s Paradise Boulder County Gold ballots
Boulder County Gold is our market’s most prestigious and popular people’s choice awards. The public will start voting tomorrow on the best Service, Faces & Places in Boulder County, with print ballots in the Wednesday Camera and online. Shopper’s Paradise voting...
Our kids’ pages make summer reading fun
Here’s a good way to keep your child’s reading skills sharp during summer break. It’s fun, too! The Daily Camera’s content for youth helps to inform, engage and entertain your child with safe content that creates awareness of the world around them. The Daily Camera...
Together We Bloom! supports BVSD students and teachers
Impact on Education supports all 31,000 students and 4,000 educators of the Boulder Valley School District with supplemental funding and resources to expand what’s possible in education. You can help this effort from the comfort of your own home by attending their...
About By the Way
We are the market leader, reaching eight-of-10 local consumers every week. Can you name another single source with that audience? No. Do we deliver results for advertisers? Yes. Always have, always will.
The Camera has been serving this community and delivering results for advertisers for 125+ years. We have a lot of positive news to share about our business. More folks are consuming our news and advertising than ever. So while some in the newspaper industry are writing their eulogies, we’re building a solid foundation for our next 125+ years.
Starting today, you’ll find good news from me about our business: Local research about consumer purchasing intentions, shopping patterns and media consumption, information about upcoming advertising opportunities, client recognition and professional education and events.
By The Way will run in the Camera inside Monday’s Business Plus and on the Business Page Tuesday through Friday, as well as online at prairiemountainmedia.com/bytheway.
I hope you’ll look for it; I promise to make it a quick read. And please don’t hesitate to drop me a note if you’d like to talk about opportunities for building your business, your market share and your bottom line.We’re in this for the long haul, we have a lot to offer and I’d love to hear from you.
— Jill Stravolemos
jill@dailycamera.com