By The Way
by: Jill Stravolemos, VP Advertising & Marketing Prairie Mountain Media
If you operate a qualified 501(c)3 organization, Google Ad Grants may be an effective way to promote your group and your mission to our communities. An ad grant helps you reach and engage your supporters through online advertising with AdWords. With Google Ad Grants,...read more
Advertisers, it’s time to stake your claim in the annual Colorado Daily’s Reader’s Choice Awards, CU & Boulder’s BEST 2019 section. This keepsake edition is a must-read for CU students and Boulder residents who are looking for great restaurants, services and...read more
The group of people ages 50 and over is wealthy, vast and growing. These adults account for half of all consumer expenditures —and marketers have taken notice. The Aging at Altitude Guide delivers information written specifically for our market’s active adults,...read more
Okay, who likes standing in line for tickets? Anyone? Click yourself to the front of the line with Colorado Box Office, the easy-to-use online source for tickets to all kinds of great local events and performances at coloradoboxoffice.com. Film buffs, take note: the...read more
Even in the age of 24-hour superstores and next-day delivery from online retailers, consumers care about local businesses and the personal buying experience they provide. And shoppers increasingly understand the difference that buying local makes to our communities....read more
The Boulder County Fair was started by a group of prominent ranchers and farmers. The first fair in the Colorado Territory was held in October 1869, a community event to celebrate the rich diversity of the area through exhibits encouraging the county’s basic economy....read more
Easter is coming. Congregations will be observing the holiday with a variety of Easter services on Good Friday, Holy Saturday and Easter Sunday. Easter services are some of the most highly attended of the year. Many congregations use the opportunity to reach out to...read more
The Boulder Rotary is more than 200 members strong and its stellar record of service—locally, regionally, nationally, and internationally—is matched by few other clubs in the vast Rotary network of 1.2 million members worldwide. The Rotary will soon be celebrating a...read more
The Broomfield Enterprise is a one-stop shop when it comes to reaching Broomfield residents and consumers. In fact, Broomfielders ranked the Enterprise as their most preferred source for news and information about Broomfield in the 2018 Broomfield City/County survey....read more
Seeking a new job (or even your first job) takes a lot of effort, preparation and commitment. Young adults, who are the wave of next workers, can feel especially challenged. That’s why workforce professionals from across Boulder County have teamed up with Boulder...read more
About By the Way
We are the market leader, reaching eight-of-10 local consumers every week. Can you name another single source with that audience? No. Do we deliver results for advertisers? Yes. Always have, always will.
The Camera has been serving this community and delivering results for advertisers for 125+ years. We have a lot of positive news to share about our business. More folks are consuming our news and advertising than ever. So while some in the newspaper industry are writing their eulogies, we’re building a solid foundation for our next 125+ years.
Starting today, you’ll find good news from me about our business: Local research about consumer purchasing intentions, shopping patterns and media consumption, information about upcoming advertising opportunities, client recognition and professional education and events.
By The Way will run in the Camera inside Monday’s Business Plus and on the Business Page Tuesday through Friday, as well as online at prairiemountainmedia.com/bytheway.
I hope you’ll look for it; I promise to make it a quick read. And please don’t hesitate to drop me a note if you’d like to talk about opportunities for building your business, your market share and your bottom line.We’re in this for the long haul, we have a lot to offer and I’d love to hear from you.
— Jill Stravolemos