By The Way
by: Jill Stravolemos, VP Advertising & Marketing Prairie Mountain Media
CU & Boulder’s BEST: Last chance to claim your fame
Voting for the Colorado Daily people’s choice awards, CU & Boulder’s BEST, begins in just weeks. The awards showcase the people, places and things that make Boulder a wonderful place to live, work and play. Only a few days remain to reserve your space in this...
RSVP for Virtual Northern Colorado Home + Garden Show
The 2021 Northern Colorado Home and Garden Show will take place over seven weeks, March 12-April 30. This special event is guaranteed to draw thousands of consumers and hundreds of leads with vigorous promotion in a dozen Northern Colorado newspapers and niche...
It’s a new year. How about a new (free) marketing plan?
It’s a new year—a good time to take a look at your business marketing plan to ensure you are getting the most out of your marketing and advertising efforts. In these times, you need everything working in your favor. Start your business new year out right with a...
Longmont Magazine’s popular Home & Garden edition
Longmont Magazine delivers impactful stories about the people and events that energize our community. This lifestyle magazine keeps its readers ahead of the curve on what is going on in our hometown with hyper-local content, interactive features and timely...
Safe content for kids that informs and entertains
The Daily Camera’s kids’ pages are a valuable complement to your child’s school reading. The specially curated articles for youth help to inform, engage and entertain your child with safe content that creates awareness of the world around them. The Daily Camera...
Connect through social media—no distancing required
For many businesses, connecting with their customers face-to-face isn’t an option right now. But thanks to social media, business owners can still manage a conversation with their consumers that feels personal and genuine. It takes more than maintaining a regular...
Claim your fame now with your ad in CU & Boulder’s BEST
Voting for the Colorado Daily people’s choice awards, CU & Boulder’s BEST, begins in just weeks. The awards showcase the people, places and things that make Boulder a wonderful place to live, work and play. Now is the time to remind your staunch supporters to make...
How do consumers find you when they need your service?
In marketing, top-of-mind awareness (TOMA) refers to a brand or specific product being first in a consumer’s mind when they think of a particular industry or category. Top-of-mind consumer awareness comes from steady repetition of your offer and brand value. The...
Use Instagram Stories to boost and connect your brand
Do you use Facebook to promote your business? Did you know that many Facebook ads can also run on Instagram? Instagram is a powerful and effective visual platform to present images that connect consumers to their favorite brands—like yours! You will grab consumer...
Boost homebuyer traffic: Open House Quick Guide
Are you hosting an open house? We have an excellent way to boost your traffic of potential buyers. It’s the Open House Quick Guide, which includes a photo of your home, the location, the date and time of the open house, seller contact information, and a link to your...
About By the Way
We are the market leader, reaching eight-of-10 local consumers every week. Can you name another single source with that audience? No. Do we deliver results for advertisers? Yes. Always have, always will.
The Camera has been serving this community and delivering results for advertisers for 125+ years. We have a lot of positive news to share about our business. More folks are consuming our news and advertising than ever. So while some in the newspaper industry are writing their eulogies, we’re building a solid foundation for our next 125+ years.
Starting today, you’ll find good news from me about our business: Local research about consumer purchasing intentions, shopping patterns and media consumption, information about upcoming advertising opportunities, client recognition and professional education and events.
By The Way will run in the Camera inside Monday’s Business Plus and on the Business Page Tuesday through Friday, as well as online at prairiemountainmedia.com/bytheway.
I hope you’ll look for it; I promise to make it a quick read. And please don’t hesitate to drop me a note if you’d like to talk about opportunities for building your business, your market share and your bottom line.We’re in this for the long haul, we have a lot to offer and I’d love to hear from you.
— Jill Stravolemos
jill@dailycamera.com