By The Way
by: Jill Stravolemos, VP Advertising & Marketing Prairie Mountain Media
Raised in the Rockies Back to School edition is online!
Parents, get ready for the new school season by reading the Daily Camera’s Raised in the Rockies Back to School edition online. You’ll find profiles from schools along with advice, inspiration and information to help you make open enrollment decisions and prepare your...
RSVP for Chamber CU Football kickoff luncheon
Buffs football fever is growing—and fans are counting the days before the Sept. 3 kickoff against the TCU Horned Frogs . One sure sign that the new season is near is the 33rd annual Boulder Chamber Colorado Football Kickoff Luncheon. The luncheon takes place Friday,...
Dining, concerts, events: Friday Mag newsletter delivers
Friday Magazine readers love to be entertained, and they are ready to take in a concert or show, raise a glass, savor bites and explore new opportunities. And when they go out, they bring along more than just their sense of adventure—they bring their entertainment...
We’ve Got Buffs News For Our 1000s Of CU Football Fans
The CU Buffs open their 2022 football season with a full stadium on Sept. 2 against TCU at Folsom Field. There is high interest among our more than 45,000 readers in Buff football news, who embrace the tailgating, the chants, the high-fives, the band, the...
How to keep kids’ summer reading skills sharp
Summer is no time for your child’s reading skills to take a vacation. Children are avid consumers of information, with access to more news and information than any generation before. Keep their reading fun and engaging with safe content like the Daily Camera’s Kids...
Get the most out of your weekend with Friday Magazine
Weekends go so fast! Get the most out of your weekend with Friday Magazine in today’s Daily Camera for some great ideas. It’s the go-to source for our readers who are making their weekend—and weekly—plans. Our readers love to be entertained, and Friday...
Broomfield Days section reaches 6-in-10 households
Broomfield Days is Broomfield’s signature annual event, drawing thousands to Midway Park. It features a golf tournament, clown contest, car show, parade, live music, trade and craft fairs, food, entertainment stages and street dancing. That’s a lot of community spirit...
Our targeted emails still beat direct mail. Here’s why.
Does your business rely on direct mail to reach your most valuable consumers? Like so many other things, mail campaigns have suffered due to disruptions with supply chains across the globe, nationwide paper shortages, labor shortages, reduced production and...
Several ways to reach 1000s of CU Buffs football fans
The Buffs open the 2022 season with a full stadium on Sept. 2 against TCU at Folsom Field. The Daily Camera’s CU Football Preview, publishing Sunday, Aug. 28, provides an in-depth previews and comentary on the 2022 Buffs and their Pac-12 competitors. Their...
Boulder Ballet announces its 2022/23 season
Boulder Ballet has announced its 2022/2023 schedule of performances—and it’s an exciting lineup for every fan of great ballet. The season kicks off with Fall Passage on Saturday, Sept. 24 at Chautauqua Auditorium. The evening will feature the company premiere of a...
About By the Way
We are the market leader, reaching eight-of-10 local consumers every week. Can you name another single source with that audience? No. Do we deliver results for advertisers? Yes. Always have, always will.
The Camera has been serving this community and delivering results for advertisers for 125+ years. We have a lot of positive news to share about our business. More folks are consuming our news and advertising than ever. So while some in the newspaper industry are writing their eulogies, we’re building a solid foundation for our next 125+ years.
Starting today, you’ll find good news from me about our business: Local research about consumer purchasing intentions, shopping patterns and media consumption, information about upcoming advertising opportunities, client recognition and professional education and events.
By The Way will run in the Camera inside Monday’s Business Plus and on the Business Page Tuesday through Friday, as well as online at prairiemountainmedia.com/bytheway.
I hope you’ll look for it; I promise to make it a quick read. And please don’t hesitate to drop me a note if you’d like to talk about opportunities for building your business, your market share and your bottom line.We’re in this for the long haul, we have a lot to offer and I’d love to hear from you.
— Jill Stravolemos
jill@dailycamera.com