By The Way
by: Jill Stravolemos, VP Advertising & Marketing Prairie Mountain Media
Virtual Open House Guide is affordable and effective
atHome Colorado is our market’s prime source for all things related to home buying and selling, offering advertisers multiple platforms to reach local buyers and sellers. Our Virtual Open House Guide feature is an excellent example. Your open home listing appears in...
Thank you, WK Real Estate for years of giving back
It gives us great pride when successful entrepreneurs and business owners trust the Camera for their marketing needs. When an advertising partner has shown that faith over several decades, it’s even better. The team at WK Real Estate have opened the doors to many new...
Virtual atHome Colorado Tour of Homes announced
The atHome Colorado Tour of Homes is going virtual—and you are invited to enjoy this popular home—and home-themed—event. This tour will be an online meeting place where you can explore virtual home tours and an interactive directory, connect with local builders, and...
Congratulate your graduating senior here
Do you know a graduating high school or college senior that you would like to congratulate for their achievement? We have a great way to salute their accomplishment and congratulate them in style—in a Grad Tribute ad in our Graduation special edition, publishing...
Money-saving Greenlight coupons in today’s Daily Camera
Be sure to look in today’s Camera for the latest edition of our Greenlight coupon book. These coupons offer a great way to save money when you shop. You are also helping to support the local businesses who advertise in the book by using their coupons—and shopping...
Facebook gets it. And so can you when you advertise here.
Facebook knows how to create powerful connections. So when they wanted to reach local adults with a series of ads promoting their Community Help feature—a support hub where people can offer or request help during the pandemic—they connected with the Daily Camera,...
Locally Owned reaches active shoppers who “buy local”
Our local businesses are reopening. That’s such great news! We look forward to supporting them as they begin to come back from their extended closures. Nothing compares to the personal shopping experience you get when you buy from local retailers and service...
Daily Camera’s kids’ pages are a fun way to learn
Staying connected is especially important right now. That goes for kids, too! The Daily Camera’s content for youth helps to inform, engage and entertain your child with safe content that helps children become aware of the world around them. The Daily Camera supports...
Support our ad partners, who support local journalism
Today I want to thank Valley Subaru of Longmont for their longtime and consistent trust in us to deliver their marketing message and offers to our readers. Their investment helps us continue to bring you the local community journalism that you count on every day....
Free, no-strings digital consultation for local businesses
If your business has begun to reopen to the public, now is a good time to take a look at your overall marketing strategies and online presence to take full advantage of this moment. We can help you, with a free, no-strings-attached 60-minute interactive review with...
About By the Way
We are the market leader, reaching eight-of-10 local consumers every week. Can you name another single source with that audience? No. Do we deliver results for advertisers? Yes. Always have, always will.
The Camera has been serving this community and delivering results for advertisers for 125+ years. We have a lot of positive news to share about our business. More folks are consuming our news and advertising than ever. So while some in the newspaper industry are writing their eulogies, we’re building a solid foundation for our next 125+ years.
Starting today, you’ll find good news from me about our business: Local research about consumer purchasing intentions, shopping patterns and media consumption, information about upcoming advertising opportunities, client recognition and professional education and events.
By The Way will run in the Camera inside Monday’s Business Plus and on the Business Page Tuesday through Friday, as well as online at prairiemountainmedia.com/bytheway.
I hope you’ll look for it; I promise to make it a quick read. And please don’t hesitate to drop me a note if you’d like to talk about opportunities for building your business, your market share and your bottom line.We’re in this for the long haul, we have a lot to offer and I’d love to hear from you.
— Jill Stravolemos
jill@dailycamera.com