CU-Boulder is home to nearly 30,000 students, with $240 million in annual discretionary spending. This is an enormous and affluent market, and if you are an advertiser, it’s one you want to reach.

This year’s freshman class should exceed 5,000, and nearly half are from out-of-state. They will be looking for a new hair stylist, the best place to do some yoga, get a great pizza, or hear some live music.

August is when newcomer CU-Boulder students develop their spending habits – now and for the future.

Connect with new and returning students with the Colorado Daily’s Welcome Back editions, a six-part series of glossy bound, “keeper” guides publishing Fri., Aug. 19 to Fri., Aug. 26.

Welcome Back editions are distributed on campus, in dorms, classrooms, cafeterias and the UMC, and throughout Boulder. The Colorado Daily’s Street Team will also be on campus putting these magazines – and your advertising message – directly into the hands of CU students.

Each issue has a theme: Campus Life, Great Outdoors, Body & Soul, Food & Drink, Music & Entertainment, and Buffs Football & Fall Sports.

But you need to call 303.473.1400 by Weds., Aug. 9 to reserve your ad in any of the first three editions.