Labor Day Weekend is traditionally one of the busiest car buying weekends of the year. Folks are making transportation arrangements for the year ahead. They’re excited about seeing – and driving – the latest offerings from their favorite manufacturers.

Our comprehensive Drive section will capture the attention and imagination of these active consumers just in time for prime buying season, publishing Thursday, Aug. 16 in the Daily Camera, Longmont Times-Call and Loveland Reporter-Herald. Drive will feature a 2013 new models preview, including the Dodge Dart, Subaru BRZ, Volkswagon Jetta, Nissan Altima, Chevy Spark, BMW 3-series and Hyundai Genesis Coupe. It will also cover the latest automotive trends, technologies and incentive programs, providing the ideal editorial backdrop for your message.

Call Mary Romano at 303.473.1450 to drive hordes of eager consumers to your lot. But don’t delay; the deadline to reserve your space in Drive is tomorrow, Tuesday, Aug. 7.