No doubt about it; we’re all still feeling the pinch of the economic downturn. But the latest sales tax numbers give us good reason to be optimistic.

Boulder’s overall retail sales tax collections were down in July, but the dip wasn’t as severe as city officials expected. And though most retail categories are down year-over-year, national retail sales numbers increased a solid 2.7 percent from July to August.

Shoppers remain quite budget-conscious, but consumer spending is perking up … and just in time for the holiday season, the most important time of the year for retailers. So how can you ensure your business is part of the upward trend?

We can make the difference. Each week, the Camera reaches eight- of-10 Boulder Valley adults, the Enterprise reaches six-of-10 Broomfield adults and the Colorado Daily reaches 48,900 adults, including seven-of-10 CU students.

Visit dailycamera.com/bytheway and click Testimonials in the right-hand column to see how we’ve helped a slew of local companies and nonprofit organizations turn the corner. Then pick up the phone and call 303.473.1400 to hear how our arsenal of products and customized advertising solutions can fire up your target market during the highly lucrative holiday season.

Sources: City of Boulder, August 2009; U.S. Commerce Dept., August 2009; Wilkins Research, 2008.