The group of people ages 50 and over is wealthy, vast and growing. These folks account for half of all consumer shopping, so retailers and service providers need effective ways to reach them.

That’s where our Aging at Altitude Guide and Expo come in. The guide publishes on Sunday, April 21 in the Daily Camera and Broomfield Enterprise and Wednesday, April 17 in the Colorado Hometown Weekly, reaching nearly 50,000 households and delivering more than 99,000 impressions to active adults, including those who are taking care of their aging parents.

Readers find tips, advice and the latest trends in health, nutrition and home care, financial and retirement planning, real estate from active adult communities to assisted living facilities, leisure, lifestyle and fitness. In addition, the e-edition is marketed to adults ages 50 and better via Facebook and other social networks.

Your investment includes booth space—and a chance to be a presenting speaker—at the Aging at Altitude Expo, Tues., April 23 at the Boulder JCC, attended by more than 750 highly-engaged adults.

Call 303.473.1400 by tomorrow, Weds., March 27 to reserve your space in the guide and expo.