Black Friday has been the unofficial kickoff to the holiday season ever since 1924, when the modern Macy’s Thanksgiving Day Parade tradition began. Many employees have the day off. Decorations go up around the neighborhood. And crowds of shoppers hit the stores in preparation for a festive December.

The National Retail Foundation forecasts that consumers expect to spend a total of $1,048 on average for holiday purchases (decorations, candy, gifts and other purchases for themselves and their families). Top items on the national wish list are: gift cards, clothing and accessories, books and other media, and electronics.

Keep your brick-and-mortar location top-of-mind and on the to-do list for holiday shoppers by advertising in the Nov. 29 Black Friday edition of your Daily Camera and Colorado Daily. It’s the perfect opportunity to take advantage of the lowest advertising rates of the year!

Want a little more? We’ll even match the digital impressions you run on your choice of newspaper.com sites. Call 303.473.1400 today to reserve your space!