College students will spend an average of $808 each this year on back-to-school shopping, from apparel to electronics, furnishings to food. CU-Boulder is home to 31,470 such students, including about 5,600 freshman who will spend even more before hitting the books.

How do you attract these active, affluent consumers? With the definitive, keepsake guides to CU and Boulder, the Colorado Daily’s Welcome Back issues. This six-part series of glossy, full-color magazines kicks off Friday, Aug. 19 with the Campus Life issue. In addition to our regular distribution on campus, in dorms, classrooms, cafeterias and the UMC as well as distribution throughout Boulder, our Street Team will put the Welcome Back editions – and your advertising message – directly into the hands of CU students.

This Friday is the deadline for the Welcome Back issues and your chance to attract the $240 million CU-Boulder student market. Call 303.473.1400 to reserve your space today.