College students will spend an average of $618 each this year on back-to-school shopping. CU-Boulder is home to 31,470 such students, including about 6,000 freshman who will spend even more before hitting the books: an average of $821 each. The math is compelling.

How do you attract these active, affluent consumers? With the definitive, keepsake guides to CU and Boulder, the Colorado Daily’sWelcome Back issues. This six-part series of glossy, full-color magazines kicks off Friday, Aug. 20. In addition to our regular distribution on campus, in dorms, classrooms, cafeterias and the UMC as well as distribution throughout Boulder, our Street Team will put the Welcome Back editions – and your advertising message – directly into the hands of CU students.

You’ll attract more than just Boulder’s college crowd; the Colorado Daily is also consumed weekly by 28,800 local young professionals. When you add the student market, it delivers a whopping 48,900 active consumers.

Still not convinced? Of back-to-college shoppers, 31 percent will use ad circulars and newspapers to comparative shop this year. August 4 is the deadline for
the Welcome Back issues and your chance to attract the $240 million CU-Boulder student market. Call 303.473.1400 today.