CU-Boulder is home to nearly 32,000 students stocked with $240 million of annual discretionary spending. About 5,500 of them are freshman, newcomers who presumably will be around for four years. This is an enormous, and enormously affluent, market.

August is when students shape their spending habits. Get in on the ground floor with the Colorado Daily’s Welcome Back editions – a six-part series of glossy bound magazines. They are the definitive guides to CU and Boulder, referred to by students throughout the year. And they will be strategically and thoroughly placed. In addition to our regular distribution on campus, in dorms, classrooms, cafeterias and the UMC as well as distribution throughout Boulder, the Colorado Daily’s Street Team will put the Welcome Back editions – and your advertising message – directly into the hands of CU students.

You’ll attract more than just Boulder’s college crowd with the Welcome Back editions; the Colorado Daily is also consumed weekly by 28,800 local young professionals. When you add the student market, it delivers a whopping 48,900 active consumers.

The first Welcome Back magazine, Campus Life, publishes on Friday, Aug. 23, followed by Great Outdoors, Body & Soul, Food & Drink, Music & Entertainment, and Buffs Football & Fall Sports. Call 303.473.1400 by Monday, July 29 to reserve a cover spot and Monday, Aug. 5 to reserve inside page space.