April 20 is approaching, and with it the annual 4/20 smoke-out at CU-Boulder’s Farrand Field. For better or for worse, Boulder has become known as the host of one of the largest cannabis celebrations in the United States. They say you can see the cloud of smoke from space. And 4/20 is getting bigger every year.

Whether or not you share in the crowd’s enthusiasm for decriminalizing marijuana, your business could certainly benefit from thousands of happy-go-lucky consumers with the munchies. Reach them, their peers and more with the Daily Camera and Colorado Daily.

We are the only local sources that cover this event in real time, with updated coverage and pictures going live throughout the day online. Our online page views will triple (or more) on April 20 and beyond as students, parents and curious bystanders visit our sites for details and to look for familiar faces. Our print circulation will also spike, thanks to 4/20 as well as the Colorado Daily’s Best Of edition that publishes on Monday, April 23.

There are premium positions available in print, online and through our active Facebook and Twitter communities, including front page placement. Our audience might be high, but our rates are low.

Call 303.473.1400 to get your message to the masses.