Students will be streaming into town after winter break restocked with discretionary dollars (318.7 million of them). Are you ready?

The Colorado Daily’s Welcome Back editions – a three-part series of glossy bound magazines with color on every page – are the definitive spring semester guides to CU and Boulder. Students refer back to them throughout the semester.

The Colorado Daily Welcome Home program offers you the power of print reach – 48,800 consumers read the Daily each week – as well as the power of our digital audience – receives 244,620 page views every month.

The Welcome Back editions will be strategically and thoroughly placed starting the first day of classes on Monday, Jan. 14. In addition to our regular distribution on campus – in dorms, classrooms, cafeterias and the UMC – as well as distribution throughout Boulder, the Colorado Daily’s Street Team will put the Welcome Back editions and your advertising message directly into the hands of CU students.

The first Welcome Back magazine will have an outdoor recreation theme and will publish on Monday, Jan. 14, followed by the Student Life issue on January 15 and the Entertainment & Nightlife issue on January 16. Call 303.473.1400 by next Wednesday, Dec. 26 to reserve your advertising space.