Bolder Boulder is the biggest participant sports event in Colorado, the 2nd largest running race in the United States and the 6th largest running race in the world. It was recently named America’s Best 10K by Runner’s World, and it is one of the largest Memorial Day celebrations in the United States.
It’s a big deal. It’s also a boon to our local economy, attracting more than 50,000 participants and 100,000 spectators from all over the world. In one weekend, Bolder Boulder has a $10 million impact on the City of Boulder. We can help you get a piece of the action.
The Camera reaches 75 percent of adults attending community events or festivals, and our Bolder Boulder Race Day Guide is the only printed guide to this year’s race, featuring all the information athletes and their support teams need to prepare for the event. Our Race Results Guide will keep the rush going, publishing the names and times of every runner who takes part in the race. Both are sure to be keepers with the race’s 50,000-plus participants.
Whether you want to promote your fitness offerings, Memorial Day weekend specials or destination deals, there are no better vehicles for reaching our market’s active consumers than our Race Day and Race Results guides. Plus, when you place your ad in the Race Day Guide, you’ll get a free placement in the Results Guide. Call 303.473.1400 by May 18 to reserve your space.
Sources: Bolder Boulder, 2009; Wilkins Research, 2008.