This town has gone to the dogs, not to mention the cats, birds, rabbits, fish and horses. Nearly 60 percent of Boulder Valley adults own pets. Now the Daily Camera has a page dedicated to local animal lovers like myself.

Companions runs in color every Wednesday on the back page of our Essentials section. It features reader-submitted pet photos, bi- weekly features from the experts at the Humane Society of Boulder Valley, content from local veterinarians and more. The only thing missing is an advertising sponsor.

It’s a great opportunity; pet owners are a demographically attractive bunch:

• 74 percent are employed  (the perfect target audience for doggie day care)

• 78 percent are homeowners (carpet cleaners, reupholsterers and fence builders take note)

• 77 percent hike, camp and climb (dogs need gear, too)

• 57 percent have household incomes of $75,000 or more (ideal for any business)

Our market spends an estimated $66 million on our pets annually, about $550 per household. And this figure doesn’t include ancillary products and services, like new curtains for kitten owners and new running shoes for dog lovers.

The Daily Camera reaches 80 percent of the 87,400 pet guardians in our market, and there’s no better place to reach them than on our Companions page. Call 303.473.1400 to get off on the right paw, claw and hoof with these active consumers.