The time is ripe for marketing to yard devotees – the peak sales months for garden centers are April through July, according to the U.S. Census Bureau – and the lawn and garden market is juicy. The National Gardening Association reports that 72 percent of all U.S. households dug into their gardens in 2012, spending a total of $29.4 billion on their lawns and gardens. More DIY gardeners are planting food gardens than ever, something I can certainly relate to, as my backyard resembles a vegetable patch more and more every year (rabbit infestations and all).
I have plenty of local company. Boulder County is home to thousands of outdoor enthusiasts, from do-it-yourselfers to those whose thumbs aren’t quite as green. Of Boulder Valley adults, 90,300 are lawn and garden supply shoppers, 36,500 utilize landscaping services, 106,500 are homeowners, and 123,900 shop hardware and home improvement stores.
Our Outdoor Style page is the ideal turf for reaching these prosperous cultivators. Publishing every Saturday in the Camera’s Local section throughout spring and summer, the full-color Outdoor Style page showcases the best of the best in local gardening, landscaping, trees, lawn care, alfresco dining, patio furniture, outdoor renovation and more. Advertisers benefit from prominent placement as well as the opportunity to participate in our Tip of the Week feature.
Keep your business top-of-mind while your best customers are building their dream yards. Call 303.473.1400 today to place your ad in Outdoor Style.