Sunday, June 20 is Father’s Day, and my girls and I have been working together to plan a fun-filled day for my husband. I won’t reveal any secrets here (he is a subscriber after all), but it’s a given that some relaxation and beer will be involved.
We’re certainly not alone in our scheming. Father’s Day spending is expected to reach $9.4 billion nationally this year, with the average national consumer planning to spend $91 on the dads in their lives.
In our neck of the woods, spending will likely follow the national trend. But the gifts will be all over the map, just like the on-the-go dads in our market. We’ll buy plenty of ties … those that spruce up a suit as well as those that can be used fly fishing or to strap gear to the car and/or kayak.
We’ll treat our fathers, husbands, brothers and friends to meals out, sporting events, plays, concerts and entry fees to triathlons. We’ll hunt down their favorite gadgets, grilling implements and power tools. We’ll send cards, books, CDs and pictures. And if we can’t quite decide, we’ll splurge on a gift card to their favorite store.
If your company caters to men, it’s a prime destination for Father’s Day shopping. Get the word out with our Top of the Pops group page, publishing this Sunday in the Camera. Call 303.473.1400 now; the deadline is tomorrow.
Sources: National Retail Federation, 2009; Wilkins Research, 2008.