The holiday season can represent anywhere between 25 and 40 percent of annual retailer sales. By contrast, in 2008 the holidays accounted for only 18.5 percent of total sales. Why the change? Shoppers were as price conscious during the holidays as they were the rest of the year.
This is an ongoing trend. Half of consumers recently surveyed by the National Retail Federation said that everyday low prices or sales were the biggest influence in deciding where to shop.
Get in front of the 137,300 readers of the Camera and Enterprise (74 percent of market adults) with the Holiday Gift Guides. Featuring everything from what to serve for family get-togethers to where to shop to how to deal with holiday stress, the Holiday Gift Guides will make sure your offerings don’t get lost in the seasonal shuffle.
Our first guide, aptly named The Biggest Shopping Weekend of the Year Guide, publishes the Friday after Thanksgiving and deadlines next Wednesday, Nov. 11. Call 303.473.1400 today to reserve your space.