Better still, kids and education appear to be fairly recession proof retail categories: Only 16 percent of shoppers nationwide will spend less money this back-to-school season, and 25 percent plan to spend more than last year. Our market couldn’t be more ripe for the season: 75,600 Boulder/Broomfield adults have children under the age of 18 living at home, and families with school-aged children spend an average of $600 on back-to-school items.
That’s a $45 million impact on our market. Go to the top of the class with our Back to School Guide. It’s a must-read for every student and the parents who love them, featuring an introduction to Boulder Valley and St. Vrain schools as well as information on school readiness. Published in both the Camera and
the Enterprise, the guide – and your ad – will reach 137,300 market adults.
That’s 74 percent of the market and three-of-four parents. The Back to School Guide deadlines this Thursday. Don’t be tardy; call 303.473.1400 to reserve your space.
Sources: Burst Media; National Retail Federation; Wilkins Research, 2008.