Bolder Boulder recently ran an e-mail marketing campaign to increase corporate participation in its Bolder Business Challenge, and the results were impressive. We generated a database of businesses within a 75-mile radius and sent the message. Of the 50,000 e-mails we sent, 6,215 were opened (12.43 percent) and 1,195 resulted in a click through to the Bolder Business Challenge website (2.39 percent).

Bottom line: 52 companies signed up for the Bolder Business Challenge as a result of the campaign, more than doubling Bolder Boulder’s expectations.

Bolder Boulder got a tremendous return on their investment, and you can, too.

Here’s how e-mail marketing works: You select the demographics you want to reach
from hundreds of available categories. We help you create a compelling ad and then distribute it to your customized e-mail database. It’s a straightforward advertising outlet that allows you to distribute information to a wide range of specific potential customers for a small investment. Because it’s a digital product, there are no printing and postage costs. Best of all, the results are tracked.

You’ll know the response rate of each e-mail push, giving you valuable feedback about what resonates with your target market. Call 303.473.1400 today for a free e-mail marketing consultation.