1-8-2014 8-55-03 PMThe Humane Society of Boulder Valley’s recent online section front sliding billboard campaign netted 8,213 impressions and 152 clicks in one day. That’s a lot of attention for a wonderful local nonprofit organization on a day that mattered to its fundraising efforts, Colorado Gives Day. It’s also an outstanding click-through  rate (CTR): 1.85 percent (the industry standard CTR for online advertising is 0.1 to 0.2 percent).

Our section front sliding billboard ads take over main online sections (including local, business, and sports) for 3 to 5 seconds, then transform into a permanent pencil ad located above the news content. Readers can expand your ad by simply mousing over or clicking it. The ads are affordable, trackable and effective – perfectly suited for promoting special events, offers, new products, and openings.

Our online campaigns have routinely far surpassed the industry standard CTR for our clients. The formula is simple: Traffic plus a compelling message equals customers at your door. We host our market’s No. 1 local news websites. We have digital media experts on staff who will help you create and publish an irresistible message. All you have to do is call 303.473.1400­.