The industry standard click-through rate (CTR) for online display advertising – the number of people who click on an ad divided by the number who view it – is .09 percent. Naropa University just ran a vibrant toolbar/wallpaper campaign on DailyCamera.com that more than doubled that average with a 3.43 percent CTR. The campaign netted 60,873 impressions and 1,945 click throughs.
The art was vibrant. The subject matter – a week of events with internationally acclaimed MacArthur Fellowship recipient Meredith Monk – was timely and interesting. And the exposure couldn’t be beat; DailyCamera.com and its family of websites generate 6.1 million page views from 1.3 million unique visitors every month, the bulk of whom are local consumers.
We can do the same for your business. Call 303.473. 1400 today to reserve your own exclusive vibrant toolbar/wallpaper campaign on DailyCamera.com.