Nationwide, people are spending a higher share of their total food budget in restaurants than ever before. Restaurant industry sales reached approximately $799 billion last year, according to the National Restaurant Association. That’s a lot of appetizers and entrees.
Most of us have our favorite restaurants. But as the frequency of dining out increases, we develop a taste for a wider menu of restaurants to meet our culinary whims.
And how do we discover those new restaurants? Over forty percent of diners go online to find a location, view menus or make a reservation. Twenty-three percent say they order takeout on their mobile device. Eight-in-ten seekers include a type of cuisine in their search.
Targeted print ads play their part, too. People look to publications like our very own Friday Magazine when they are making their weekend plans.
Restaurant owners, we can help you connect with hungry customers online (first discovery) and in print (brand awareness and promotions). We’ll help you reach frequent diners who match your brand profile, wherever they are engaged. Call 303.473.1400 to see our full menu of ad packages.