Boulder Book Store is Boulder’s largest independent bookstore, with more than 100,000 titles and 20,000 square feet. The company was a founding member of the Boulder Independent Business Alliance (one of the first of its kind in the country) and has been at the forefront of the “shop local” movement for a decade. The store recently turned to the Camera’s direct mail program to combat the grand opening of a big-box competitor – with fantastic results.
“We did have a lot of traffic that weekend,” says Boulder Book Store’s marketing and promotions manager Mandy King. “When I crunch the numbers, I’ll have a better idea of the rate of return, but from the bulging stack of redeemed postcards on my desk, I’d say it was a definite success.”
Our direct mail services include a comprehensive demographic database, free consultation and design services, printing, mailing list preparation, processing, postage, labeling, sorting and delivery. It’s as full-service as it gets, with the added bonus of being able to drive down your rates in other products and media in one fell swoop.
Visit us online at ColoradoDirectMail.com for additional information and testimonials, or call 303.473.1400. And be sure to visit the Boulder Book Store for your next great read.