In a national survey conducted in 2007, 91 percent of consumers planned to change their buying behavior in the next year. Of those, 70 percent said advertising specials would be more important for making their shopping experience more enjoyable.


Thousands of conscientious consumers in our market are looking for outside direction when making purchases. There has never been a more opportune moment for total market coverage. Inserted inside the Camera and mailed to all occupied, non-subscribing households in Boulder County every Wednesday, Valassis’ RedPlum direct mail package delivers 100 percent

market penetration inside our market’s best-read sources for advertising specials. The Camera is Boulder County’s No. 1 newspaper, and the RedPlum direct mail package is looked at by 72 percent of all U.S. households.


Proven, established, effective. Call 303.473.1400 today to put the direct mail market leaders to work for your business.