Easter is quickly approaching and with the warmer weather, improved economy and promise of Peeps, people are excited, happy and ready to spend. The Easter season is the No. 3 retail season behind Christmas and Valentine’s Day. It’s the second largest holiday of the year for candy sales. And 10 percent of annual flower sales are related to Easter, according to the Society of American Florists.

From chocolate bunnies to elaborate brunches, Sunday dresses to entire spring wardrobes, Easter is a boon for more than just Peter Cottontail.

American consumers are expected to spend $16.9 billion on the holiday, according to the National Retail Federation. That’s up 11 percent over last year. Passover is also right around the corner, bringing with it millions of dollars in retail spending nationwide.

If you haven’t thought about catering to the holiday crowd, now is the time. Palm Sunday is this Sunday, April 1, Good Friday is April 6, Passover begins Saturday, April 7 and Easter falls on Sunday, April 8.

Whether your business offers holiday-related products or services, or you just want to usher in spring with a bang, this is a great time to connect with your customers. And there’s no better vehicle than our market’s No. 1 newspaper, your Camera. Put a spring in your step and call 303.473.1400.