Who is the most active group of folks? Don’t be surprised if the answer is the 55-and-better crowd!

This group are right in the center of the action: they travel, they go to concerts, sports events, restaurants and fitness centers. They care about health and fitness. And with more than seven times the buying power of Gens X and Y combined, seniors out-spend every other age category.

If you provide any of these services, you don’t want to miss the Longmont Times-Call 55 & Better Senior Expo on Wednesday, Sept. 24 from 2 to 6 p.m. at the Boulder County Fairgrounds. Reach active seniors by reserving your space in the 55 & Better Magazine, which will be delivered with the Sunday, Sept. 21 Times-Call and the Longmont Weekly.

Advertisers who buy an ad package in this special section also qualify for a free booth at the expo, and all packages include digital advertising.

Reach Boulder County seniors with your special offer! Call 303.684.5353 to reserve your ad by 4 p.m. Friday, Sept. 5.