Sunday, June 16 is Father’s Day. It’s going to be a big one, for families and retailers alike. Last year, Father’s Day spending topped $12.5 billion nationally, and projections for this year are equally robust.

In our neck of the woods, spending will likely follow the national trend. But the gifts will be all over the map, just like the on-the-go dads in our market. We’ll buy plenty of ties – those that spruce up a suit as well as those that can be used fly fishing or to strap gear to the car and/or kayak. We’ll treat our fathers, husbands, brothers and friends to meals out, sporting events, plays, concerts and entry fees to triathlons. We’ll hunt down their favorite gadgets, grilling implements and power tools. We’ll send cards, books, DVDs and pictures. If we can’t quite decide, we’ll splurge on a gift card to their favorite store.

In short, we’ll be spending. And I bet your business will have what we need to make the dads in our lives smile. So tell us about it.

The Camera’s Father’s Day Digital Direct Mail will reach 50,000 local consumers with household incomes of $100,000 or more. It will be sent directly to your audience’s inboxes on Tuesday, June 11, prime Father’s Day shopping time. And it requires a minimal MotherDayinvestment – only $400. Call 303.473.1400 today to maximize your Father’s Day products, services and promotions with the Camera’s Digital Direct Mail.

Here’s an example of our Mother’s Day piece … it had a 12% open rate!