A recent survey conducted by the Donald W. Reynolds Journalism Institute found that 70 percent of smartphone and/or tablet users consume their digital content within news websites or apps. We’re certainly seeing that in our market – more than 991,000 pages of the Camera family’s breaking news and information are accessed every month via iPad and other mobile devices.
Our ever-expanding mobile audience affords big opportunities to our advertising partners, too.
Mobile accounts for more than 50% of online traffic, and will spike dramatically during the holidays as consumers research products, compare prices in real time, pull up holiday deals on their phones, and otherwise multi- task while shopping.
- 76% of smartphone owners plan to use that device for holiday shopping.
- 56% of mobile shoppers said that mobile search has introduced them to new brands.
- 20% of total online sales came from mobile last holiday season.
We offer many holiday advertising packages that are just right for your business. The Camera’s gift guide program includes mobile impressions and a FREE templated landing page. You can’t beat this coverage. Call 303.473.1400 to learn more.