I’m not typically a premature holiday celebrant. I like my red and green lights in late November, thank you very much … in December is even better. However, now is the perfect time to put holiday season advertising plans into action. So let’s talk turkey (and stuffing, too).
The good news is that holiday sales are projected to top $447 billion nationally. However, many holiday shoppers will have a budget in mind – 61.7 percent of those recently surveyed by the National Retail Federation say the economy will impact their spending plans this year. When asked which one factor is the most important when determining where to shop for the holiday season, 41.8 percent stated sales or discounts. Price isn’t everything though. Merchandise quality and customer service were also mentioned by many respondents.
For many retailers, 25 to 40 percent of annual sales happen during the last few months of the year. We’ll help you make them count. Whether you’re looking for a targeted editorial environment and/or unbeatable exposure in print, online and beyond, the Camera has you covered. Nestle your message inside our merry gift guides. Plant an irresistible offer inside our coupon books. Tempt the thousands of online and smart phone holiday shoppers with your site of delights. We’ll make it happen.
Call 303.473.1400 today to ring in a joyous and prosperous holiday season.