I’m looking forward to Mother’s Day this Sunday more than usual.

My husband and girls always pamper me on “my” holiday. And this year, I have two of my mamas in town with me so I can spread the love further.

Retailers are looking forward to Mother’s Day, too. It’s the second largest U.S. consumer spending holiday, according to the National Retail Federation. The average person will spend $153 on mom, and total spending is expected to reach $18.6 billion nationally.

Flowers, clothing, jewelry and dining out are the usual suspects for Mother’s Day gifts. Most any business category is a good candidate, though. We live in a creative community, full of vibrant moms with a huge spectrum of interests. Running shoes, massages, gadgets, linens, music, cookware, wine and art all make fabulous gifts, as does a gift certificate from a favorite shop.

It’s not too late to promote your wares to the moms who patronize your business and the families who love them. We’re here to help. The Camera and our family of products reach your target audience where they live, work and play – in print and online, via social media and mobile devices (39 percent of smartphone owners and 51 percent of tablet owners plan to use their devices to aid in purchasing a Mother’s Day gift this year).

Mother’s Day is almost here. Call 303.473.1400 now to place your advertising message.