Now is the perfect time to put holiday season advertising plans into action. So let’s talk turkey (and stuffing, too).
More than 14,600 national consumers took part in the RAM Holiday Consumer Behavior Study, and the results are heartening for retailers. A full 71 percent of respondents plan to spend as much or more on holiday shopping as they did last year. Where will they turn when considering where to spend their expanded budget? Nearly nine-in-10 of all respondents cited newspapers as their No. 1 source, including the 71 percent who said they will use newspapers to find gift ideas. For Thanksgiving specials, panelists chose newspaper advertising over TV and radio by 4 to 1.
The Camera can help you make the most of this holiday season, which is projected to reach $586 billion by the National Retail Federation.
Whether you’re looking for a targeted editorial environment or total market reach, the Camera has you covered. Nestle your message next to our in-depth, local coverage in print, online and/or via mobile devices. Plant an irresistible offer on an insert or inside a print and/or electronic direct mail piece. Tempt our thousands of social media fans and followers with your deals. Get front-and-center exposure with a front page sticky note. We’ll make it happen.
Call 303.473.1400 today to ring in a joyous and prosperous holiday season.