Consumers who are 55 and older control more than seven times the buying power of Generation X and Y combined. In fact, they outspend every other age category. They’re incredibly active – travelers, arts and entertainment patrons, fitness enthusiasts – which makes them active consumers.

Consider our own active market: Boulder County residents aged 65 or older accounted for 10 percent of the population in the 2010 Census, up from 7.8 percent in 2000. County officials predict seniors will make up 20 percent of the population by 2020.

For all our local seniors and the people who love them, the Longmont Times-Call presents a Boomers & Beyond Expo and Magazine. The free Expo will be held Tuesday, Sept. 24 from 2 to 6 p.m. at the Longmont Senior Center, and the magazine will be published in the Times-Call and Longmont Weekly on Sunday, Sept. 22.

If your business caters to the growing, affluent senior market, you should be front and center at our Boomers & Beyond Expo and inside the accompanying magazine. Ad packages include a booth at the expo, space in the magazine, presence on publicity for the expo and online advertising. Call Christine Labozan at 720.494.5445 by this Friday, Sept. 6 to reserve your space.