Since the first handwritten Coca-Cola coupon in 1887, Americans have been using coupons to save on everything from groceries to clothing to entertainment and all categories in between. In 1998, the Promotion Marketing Association designated September National Coupon Month to spotlight the utility, popularity and expansion of coupons in the marketplace.
I will grant you that the occasion is somewhat obscure. But National Coupon Month is easy enough to celebrate: Find a coupon, redeem it and save money.
Most of us are in the habit of clipping coupons anyway. According to NCH Marketing Services, 94.6 percent of national shoppers used coupons in 2011, and 80.6 percent did so with regularity.
Celebrate National Coupon Month and get in on the action with the Green Light coupon book, published monthly inside the Camera, Broomfield Enterprise, Colorado Hometown Weekly, Times-Call and Longmont Weekly. You can target your audience, running in the zones of your choosing, or blanket the market with your offer, running in all three zones and reaching 107,000 local, affluent households. Either way, your message will also receive 24/7 online and mobile exposure at greenlightcoupons.com.
The October book deadlines Wednesday, Sept. 12. Call Drew at 303.473.1460 to reserve your space.