Valentine’s Day spending reached $18.6 billion in the United States last year, according to the National Retail Federation. Between cards, flowers, candy, jewelry, gift cards, wining and dining, the average Valentine’s Day celebrant shelled out more than $130. If your business could benefit from some of this love-fueled revenue, we can help. Call our advertising department at 303.473.1400 for a free consultation.

We can also help if you’re looking for a special way to launch Valentine’s Day with the love(s) in your life. Our Loveline section will publicly declare what’s in your heart for only $18. You dream up an adoring message (up to six lines; additional lines are $1 each) and recite it to us at 303.466.3636. We’ll surround it with Valentine’s art and publish it in the Classified section on Friday, Feb. 14. Then all you have to do is find an artful way to direct attention to your words of love. I recommend the casual approach: “You’ll never believe what’s in the paper today …”

It sounds corny, I know. But there’s nothing cooler than professing your love and admiration in print. I submit Lovelines for my daughters every year. They get a big kick out of seeing their names in the Camera.

Start thinking like Cupid and call 303.466.3636 by next Thursday to place your Val-entine’s Day Loveline.