There are only five weekends between Thanksgiving and Christmas. This brief window is when 25 to 40 percent of annual retailer sales happen. The National Retail Federation is projecting 2012 holiday sales to rise 4.1 percent nationally, totalling a whopping $586 billion. Deck our readers’ doorsteps with your holiday offerings, and you’ll be well on your way to earning your share of the comfort and joy.

The Camera’s holiday ad  packages include space in our popular gift guide, publishing on Black Friday, Nov. 23 and bursting with ideas for everyone on your list, as well as helpful tips for holiday hosts, decorating for the season and more. Also included are weekly ads in the Camera through December 24 and a huge online presence via the DailyCamera.com advertising network (online gift guide ad plus big box/leaderboard­ and rotating banner impressions). Most packages also include mobile impressions, Vibrant Toolbar presence and weekly publication in the Broomfield Enterprise and Colorado Hometown Weekly through December 24.

The Daily Camera’s holiday program delivers more than 920,000 impressions from Black Friday through the last shopping day of the season. Don’t get lost in the holiday shuffle. The deadline to reserve a holiday advertising package is next Tuesday, Nov. 6; call 303.473.1400 today.