When you create and disperse your holiday marketing materials, make sure you’re talking to the right audience. If mama ain’t reached, ain’t nobody reached; women make more than 80 percent of all buying decisions.
Nationwide, most moms plan to spend the same amount of money on holiday shopping as they did last year, and those with older children expect to spend even more. They plan to shop at a variety of venues, including mass merchandisers, sporting goods stores, specialty retailers and online storefronts. Shouldn’t they be patronizing your business?
The Boulder-Broomfield market is home to 40,400 active, affluent moms who are looking for businesses that will make their holiday celebrations shine, from entertaining to gifting and beyond. And we can get you in the door.
Whether you’re looking for a targeted editorial environment, unbeatable online exposure and/or total market coverage, the Camera has it wrapped. Nestle your message inside our merry gift guides.
Plant an irresistible offer inside a direct mail piece. Talk to the thousands of moms who shop online for the holidays. We’ll make it happen.
Call 303.473.1400 today to get our market’s mamas on your side and ring in a prosperous holiday season.
Sources: Center for Media Research, 2009; Marketing to Moms Coalition, 2009; Wilkins Research, 2008.