Our online sliding billboard ads have been averaging a 0.58 click- through rate (CTR). To give you an understanding of what a high number that is, the industry standard CTR for online advertising – the number of people who click on an ad divided by the number who view it – is 0.1 to 0.2 percent.
Boulder Community Hospital ran three sliding billboard ads last month that averaged a 0.26 CTR; Cruise Shoppe ran one last month with a 0.26 CTR; Alexander Dawson ran several, one of which garnered a 0.54 CTR, and Great Harvest ran three last fall that averaged a CTR of 0.68. It just goes to show that if you have a compelling call to action and put your message on the right site in front of the right customers at the right time, a lot can happen with just a little spending.
Sliding billboards take over the home page for 3 to 5 seconds, then transform into a permanent pencil ad located above the news content. Readers can expand your ad by simply mousing over or clicking it. The ads are affordable, trackable and effective – ideal for promoting special offers, new products, openings and events.
In the words of our eloquent and skilled online sales coordinator Jeanine Fritz: “Sliding billboards move, they’re interactive, they are large and they live in an excellent spot on the homepage the whole day they run. Sliding billboards are GOLD for advertisers.”
Call 303.473.1400 today to strike gold for your business.