According to a recent survey by the National Retail Federation, the average person will shell out $116 on Valentine’s Day merchandise this year, up 11 percent from 2010. Most will be spent on traditional gifts such as cards, jewelry, clothing, candy and flowers.
  If you’re a florist or a chocolatier, Valentine’s Day advertising is a no-brainer. But this is Boulder County, a market full of nonconformists. Valentine’s Day is a great sales opportunity for any business.
  Nothing says happy heart like a pair of cross-country skis or hassle-free tax preparation services, for example. Host a couples bike tune-up clinic or real estate house tour. Have a sale on all your red merchandise. Promote a friendship dining, spa or travel special.
  We’re here to help with our Valentine’s Day group page, publishing in the Daily Camera on Super Bowl Sunday (to reach men, who typically spend more than twice what women do on Valentine’s Day) and Friday, Feb. 11 (to nab last-minute shoppers). The page deadlines Feb. 2, so call 303.473.1400 today get some love for your business.