Folks in Boulder County sure do love their pets (we’re called “guardians” here).
Nationally, two out of three households have a pet. Over 54 percent of US households report owning a dog, and nearly 43 percent own a cat. Over 13 percent of homes have pet fish. The American Pet Products Association estimates that we spend over $23 billion each year on pet food alone. Pet services (grooming, etc.) add another $5 billion.
The majority of new pet owners are millennials. If your business serves pets and pet owners, you need to be online to reach these consumers. Two-thirds of pet owners use smartphones, and half of them are using mobile apps, too. Nearly half research pet products and services online, and one in three go on to purchase products online.
We deliver your key pet owning consumers throughout the whole process, from search to sale. We can identify the best media to reach your pet owning customers at every step. Call 303.473.1400 to speak to a friendly advertising consultant.