We’re in a no-joke, take-no-prisoners recession, and we’re all using our best survival tactics to make it to the other side. I get it, and I’m right there with you. But we can’t make the mistake of sabotaging our own short- and long-term success in the meantime.

 

Here’s the thing: More than 48 percent of U.S. adults believe a lack of advertising by a retail store, bank or auto dealership during a recession indicates the business must be struggling.

 

Likewise, a vast majority perceives businesses that continue to advertise as being competitive or committed to doing business. When you advertise, you won’t just generate immediate sales, you’ll bolster consumer confidence in the future of your business. Consumer confidence builds market share. Market share leads to profit. So when the recession ends, you’ll be in the driver’s seat.

 

Don’t abandon one of your best business tools. We can help you create an appropriate, affordable and effective advertising strategy. Get in touch: 303.473.1400.