The Newspaper Association of America (NAA) recently conducted a study to determine how, when, where and why consumers utilize newspaper media. The results show that consumers turn to newspaper content throughout the day via multiple platforms.
These active readers seek information from a limited set of go-to news brands. When they find a source they trust, they stick with it.
That’s why newspaper media is such a valuable advertising source; our readers are loyal.
Our readers are also voracious. More than half of those surveyed by the NAA use two or more platforms to access newspaper media each week. Readers appreciate the ease of reading newspapers in print, the capacity for searching and sharing the news via the Internet, and the mobility of smartphones and tablets. They value the ability to consume newspapers in the format that is most convenient and useful depending on time and place.
The Camera family delivers across every platform: more than 400,000 print products every week, 7 million online page views monthly, 1.5 million mobile page views monthly, and 69,500 social media fans and followers. We reach your target audience in the right place, at the right time, seamlessly, consistently and affordably.
Call us at 303.473.1400 today to partner with the market leader.