Today I’d like to share some food for thought courtesy of marketer, bestselling author and pundit Seth Godin (sethgodin.com). The path to business success has changed. In the past, your product or service only had to be better than its local competitors – the other grocery
store in town, the full service garage around the corner, and so on. In today’s Internet age, consumers can order products from around the world and find service providers in neighboring areas in a few mouse clicks.
“The only way your business wins in Google world,” writes Seth, “is to be the best available option, where ‘best’ means best for the person searching for an answer, and ‘available option’ means everything. Best doesn’t mean most expensive or exclusive, it merely means the best choice for me, right now.”
Talk about daunting. But the Camera has your back. In this ever-changing market, the Daily Camera continues to be the best – the best local news source as well as the best resource for marketing your business locally and nationally.
We’ve been delivering in-depth coverage and results for our clients since 1891. We know what it takes to make it in our market. We know how to put that expertise to work for your business.
Let us show you how to be the best choice for your audience, right now. Call 303.473. 1400 for a free consultation.