Or perhaps it’s more accurate to say that the way we tune in has changed dramatically in recent years. I like kicking back in front of my favorite shows as much as the next person, perhaps even more, but the numbers aren’t great for television advertising.

Only 10 percent of Boulder Valley adults name the TV as their primary advertising source for products, sales, services and special offers. Compare that to the 45 percent of Boulder Valley adults who rely on the Camera as their primary source for advertising information.