Mobile is now the “go-to” device for consumers who are researching a product or service. These mobile users are moving through the purchase funnel (research to purchase) relatively fast. They on task and looking for solutions. Google calls these actions “micromoments.” These are the times when you want to buy, go, know or do something.
Search engines are the most common starting point for mobile research, according to Google Think Insights.
Forty-eight percent of people start their mobile search on search engines. This number jumps to 82 percent when the search is for a local business.
According to another Google study this month, 92% of people who researched on a mobile device made a related purchase within a day of the search. The study also showed that two-thirds of mobile users used their smartphones to make or research future plans or purchases.
As a merchant, you want to get noticed by these folks.
Our online marketing experts can help. Call 303.473.1400 to boost your business to mobile users.
(303) 473-1400
advertising@prairiemountainmedia.com
