Native advertising is paid media, where the message is compatible with its surrounding editorial content. It can be video or written articles, even music. You’ll find it in print or on digital media. This content provides consumers with relevant, useful information while building a connection with your brand. Native articles are among the most frequently shared content on social media sites. They are successful in circumventing ad clutter in a very busy media landscape.
Instead of your branding message appearing in a traditional ad format, it is integrated within the news content as a supplemental voice. While native advertising must be identified as paid content, it can be a truly viable source for accurate information that engages your customers.
Our creative services team can help you craft compelling native content, and then distribute it to your customers and prospects on our network of web sites and newspapers.
We’d love to show you how to put the power of native advertising to work for your business. Call 303.473.1400 to speak to our friendly ad team.