Our partnership with the Adtaxi agency has provided our advertisers with a powerful set of tools that maximizes their investment in online advertising. Adtaxi’s award-winning optimization program, Magellan, is now even better with the addition of the omnichannel optimization platform called Quantum.

This is the next evolution of the technology, designed to to work within social, video and native channels – and optimize the performance in those channels.

“The name ‘Quantum’ represents the individual building blocks that feed into how we optimize campaigns—each one unique and customized to the advertiser,” said Chris Loretto, EVP of Adtaxi. “We understand how the most granular pieces of data work together to impact overall success, and driven by this concept, the new algorithm will enhance performance to provide even greater value for advertisers.”

Quantum was introduced first for auto dealers, but will soon be expanded to ecommerce and additional campaign categories in the near future.

Our partnerships, together with our local, knowledgeable ad staff, are a powerful team, ready to serve you and help you meet your advertising goals.