The Camera delivers content across multiple platforms, increasing our reach, frequency and brand awareness. Embracing the digital age has been instrumental in our continued success. It only makes sense that our clients would benefit similarly from cross-platform exposure.
The numbers bear this out: News media company Aftenposten recently found that advertising run in print and online resulted in a 35 percent better ad recall, 51 percent higher ad engagement and 85 percent higher intention to take action than ads run in print alone.
Adding digital to your current print buy not only builds your exposure and frequency, it allows you to connect with your audience where they are. The International News Media Association reports that readers engage with newspaper brands six times a day – using multiple devices.
DailyCamera.com attracts more than a million unique visitors and more than 6 million page views every month. More than 991,000 pages of the Camera family’s breaking news and information are accessed every month via Droid, iPhone, Blackberry, iPad and other mobile devices. Our digital products include online, mobile, social, search engine optimization and e-mail marketing, each one designed to go big with your target market. Call 303.473.1400 today for a free consultation.