When newspapers “went digital” way back in the ’90s, all they needed was a web site. As mobile devices became a top source for traffic, papers developed apps to deliver their content. Now, online newspaper content has grown beyond these delivery channels. The fact is, newspaper content is now a significant source of the information that shows up on Twitter, Facebook, Instagram, blogs and news feeds.
The Newspaper Association of America reports that newspapers using social media are boosting their daily readership. Newspaper content is 50 percent more likely to be re-tweeted than all other local media, including local television, radio and cable TV.
Half of adult Twitter users read a print newspaper during an average week. Seventy-seven percent of adults follow news story links on social media.
Why is this? Because people value the legacy of newspaper journalism. Consumers give newspapers their highest level of trust among media audiences.
Call 303.473.1400 to learn how you can connect with these loyal readers and customers.