Women like me, who work full-time and have one or more children at home, make up nine percent of the U.S. adult population, according to a recent report from Scarborough. But our impact stretches far beyond that percentage.
“The working mother is the gatekeeper for purchases related to clothing, feeding and making a home for her family,” said Howard Goldberg of Scarborough Research.
No kidding. Every mom I know is a hard-working mom, whether she’s employed full-time, part-time or does her time at home. We’re the consumers you want to reach, but we’re a busy bunch. If you want to talk to us, you better catch us on the go.
How? Talk to our phones. Working moms make up 11 percent of all cellular users and are 42 percent more likely than the average cell user to download content to their phone.
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