Have you heard the term native advertising? That’s a type of paid media where the advertising is created to  complement the “feel” and tone of the publication in which it is placed. Native advertising can be found in printed publications, web sites, mobile apps and more.
This targeted content can provide consumers with relevant, useful information while building a connection with your brand. It’s a successful way of circumventing ad clutter and driving traffic (and sales) for advertisers.
Instead of your branding message appearing inside a “box,” it is integrated within the news content as a supplemental voice. While native advertising must be identified as paid content, it can be a truly viable source for accurate and useful consumer information.
Studies are also showing a significant lift in ad efficiency when native advertising is shared on social media.
Our creative services team can help you craft compelling native content, and then distribute it to your targeted customers and prospects on our network of web sites and newspapers.
We’d love to talk to you about putting the power of native advertising to work for your business. Call 303.473.1400 to speak to a friendly advertising representative.